Chico's FAS

Senior Manager, Digital Marketing (Soma)

Chico's FAS • $90K — $130K *
Fort Myers, FL 33908In-Person
Retail & Consumer Goods
5 - 7 years of experience
Reposted 4 days ago
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing or related field required; MBA preferred
  • 7+ years of leadership experience in consumer-driven brand marketing with a strong digital focus
  • 5+ years managing and developing teams
  • In-depth knowledge of retail, ecommerce, and brand management
  • Experience in building a category or brand is a plus
  • Self-starter with a proactive attitude and desire to impact business success
  • Strong presentation and editing skills

Responsibilities

  • Design and implement digital marketing strategies to optimize promotional programs
  • Define channel strategies for paid social, search marketing, affiliates, influencers, and CTV/video
  • Maintain an understanding of current trends in digital marketing and ecommerce
  • Drive top and bottom-line growth through effective paid programs
  • Collaborate with marketing and merchant teams to execute and monitor campaigns
  • Direct digital marketing across multiple platforms to meet acquisition goals
  • Partner with creative teams to establish impactful messaging
  • Conduct testing and analysis to optimize channel performance and boost ROI
  • Manage the digital marketing budget to achieve ROAS/ATS targets
  • Foster a team-oriented environment that values diversity and individual strengths

Benefits

  • Opportunity to lead and influence the overall marketing strategy
  • Access to collaborate with cross-functional teams and external partners
  • Focus on innovation in a rapidly evolving digital landscape
  • Support in professional development and team empowerment
  • Involvement with strategic decision-making that impacts business growth
Full Job Description
POSITION OBJECTIVE:

This position is responsible for the development and execution of digital marketing strategies, campaigns, and analysis across all performance metrics as well as all sales initiatives that drive new and existing customers to stores and online utilizing digital channels including paid social, paid search, display and affiliate programs. This position will partner with cross functional teams to ensure marketing efforts align with overall business strategies/financial objectives and they work closely with external partners to maximize Return on investment (ROI).

FUNCTIONAL RESPONSIBILITIES:
  • Designs and implements the digital marketing strategies and plans to continually optimize and enhance the brand's promotional programs.
  • Defines strategies and tactics by digital marketing channel including paid social, paid, search marketing, affiliates, influencers, and CTV/video platforms.
  • Maintains a thorough understanding of current and emerging trends in digital marketing, technology, and ecommerce.
  • Responsible for top and bottom-line growth of paid programs to achieve sales, ROI, and total contribution goals.
  • Partners with marketing & merchant disciplines on key sales and brand priorities to ensure cross departmental coordination develop; then implement and monitor new campaigns.
  • Directs digital marketing campaigns across the multiple platforms including the website, search engines and media publishers to ensure acquisition and conversion goals are met.
  • Works with the creative partners to establish tone and messaging that communicates the desired message.
  • Drives testing, reporting, optimization, and analysis on channel performance to identify key levers and opportunities for improvements to achieve maximum ROI in each channel.
  • Builds and manages digital marketing budget and overall performance to ROAS/ATS targets.
  • Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.

QUALIFICATIONS:
  • Bachelor's degree in Marketing or related field required; MBA preferred
  • 7+ years progressive leadership experience in marketing, with specific experience in consumer-driven brand marketing and strong understanding of digital marketing; to include
  • 5+ years' experience leading, coaching and developing teams
  • Solid understanding of retail, ecommerce, and brand management
  • Experience building a category and/or brand preferred
  • Proactive, energetic, self-starter looking to have a significant impact on business success
  • Proven track record of marketing growth success
  • Strong presentation skills and editing capabilities

#LI-SK

About Chico's FAS

Chico's FAS, Inc. is an American women's clothing and accessories retailer. The company was founded by Marvin and Helene Gralnick and is headquartered in Fort Myers, Florida. Chico's FAS operates three brands: its namesake Chico's, White House Black Market, and Soma. The company operates more than 1,500 boutiques and retail stores throughout the United States and Canada and sells merchandise through franchise locations in Mexico. Chico's FAS also has an online presence for each of its brands.
Learn more about Chico's FAS
Size
4,191 employees
Market Cap
$587.9 million
Industry
Retail & Consumer Goods
Net Income
-$360.1 million
5 Year Trend
-6.1%
Revenue
$1.3 billion
NASDAQ
CHS
* Ladders Estimates

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