About the Role:We're looking for a strategic, results-oriented
Senior Manager, Demand Generation to help build and run Assort's demand engine. This is a high-ownership individual contributor role: you'll execute and optimize multi-channel programs, bring data-driven rigor to everything you touch, and partner closely with Marketing leadership to translate Assort's mission and product differentiation into pipeline. You'll reach healthcare leaders who are actively searching for a better way to serve patients.
You'll work closely with ABM, Sales, and Marketing leadership to run multi-channel demand programs that engage key decision-makers, nurture demand, and convert interest into qualified opportunities. This is a builder role for a data-driven marketer who thrives in high-growth, ambiguous environments, brings both creativity and analytical rigor to their work, and is motivated by delivering measurable impact on pipeline and revenue.
Location: San Francisco
What you'll do:- Drive pipeline targets: You'll be accountable for driving qualified pipeline and revenue through scalable, measurable demand programs across enterprise and mid-market health systems and provider groups.
- Support account-based campaigns: Partner with the ABM Manager to execute targeted account-based programs - bringing paid media, email marketing, sponsored content, paid social, and web into the mix for key target accounts.
- Execute paid and organic growth with clear ROI: Run paid search, paid social (especially LinkedIn), SEO/GEO, content syndication, and industry partnerships. Work closely with external agencies to continuously test, learn, and optimize for pipeline quality - not vanity metrics.
- Build nurture and conversion paths: Run email marketing and lead nurturing programs that educate buyers, build trust, and move prospects efficiently from interest to opportunity.
- Bring measurement and rigor: Track success metrics, dashboards, and reporting that clearly connect programs to pipeline and revenue. Analyze funnel performance, run experiments, and use data to guide prioritization and iteration.
- Partner closely with Sales: Work hand-in-hand with Sales and SDR leadership on targeting, messaging, lead handoff, scoring, and feedback loops. Pipeline is a shared responsibility, and you'll help make that collaboration seamless.
- Shape messaging with the team: Partner with Product Marketing, Content, and Brand to build assets that clearly communicate Assort's value and resonate with key decision-makers and drive engagement across the buyer's journey.
- Contribute to scale: As demand grows, help identify what's working, what should be systematized, and where there's opportunity to expand program reach.
What we're looking for:- 4-6+ years of experience in demand generation or growth marketing in high-growth B2B SaaS environments (healthcare technology experience is a big plus)
- Hands-on experience executing and running campaigns day-to-day
- Experience growing a database organically via multiple channels
- A proven track record of driving pipeline and revenue by generating qualified leads for SDRs through highly targeted campaigns
- Experience supporting effective sales enablement processes to maximize the reach and impact of demand generation campaigns
- Collaborating cross-functionally alongside ABM, Product Marketing, and Sales rather than owning any one lane end-to-end
- Strong Sales partnership experience, including lead management and scoring, enablement, and feedback loops
- Experience with HubSpot, Salesforce, Nooks, Outreach, Google Analytics, LinkedIn Ads and paid media platforms
- Experience with Account-based marketing platforms like 6Sense, DemandBase, Vector.co or similar
- A strong analytical mindset - you're comfortable making decisions with data and running experiments
- A strong drive, work ethic, and results-driven operating style
- A high personal standard of excellence and a focus on doing things the right way
- A self-starting mindset: comfortable with ambiguity, excited to own outcomes, and motivated by impact
Benefits & Perks for Assorties- Competitive Compensation - Including salary and employee stock options so you share in our success.
- Lifelong Learning - Annual budget for professional development, plus training opportunities to help you grow.
- Office Setup Stipend - We'll outfit your in-office workspace so comfy as it's productive.
- Top-Tier Health Coverage - Medical, dental, and vision insurance, because your health comes first.
- Flexible PTO - We trust you to take the time you need to recharge and come back ready to crush it.
- 🥗 Meals & Snacks - Lunch, dinner, and snack breaks that fuel great ideas.
- Fitness Stipend - Your wellness matters. We reimburse monthly membership costs to support your health.
- 🚆 Commuter Benefits - We cover eligible transportation costs to make your trip to work easier.
- 401(k) - Build your retirement savings.
