The RoleThe Sr. Manager, Data Analytics & Insights is a senior analytics thought leader and strategic partner within the Business Intelligence & Analytics function, serving other business units (such as Players, Coaches, Facilities, Advocacy, and Sections) in a client-facing capacity. This role goes beyond reporting and dashboarding to shape how USTA thinks about and uses data - leading exploratory analysis and hypothesis-driven investigations, providing strategic guidance to senior stakeholders, and actively building data literacy across the organization through education and coaching. The Sr. Manager will partner closely with the IT Data & Analytics team on data architecture, pipelines, and platform capabilities, and will apply advanced technical skills - including SQL and geospatial analysis - to integrate and interrogate data from multiple systems in service of USTA's participation and facility strategies.
- Serve as a senior analytics thought leader and strategic partner for assigned business units (players, coaches, facilities, advocacy, sections), providing strategic guidance grounded in data and analysis.
- Design and lead exploratory analysis and hypothesis testing to uncover trends, drivers, opportunities, and risks, translating ambiguous business questions into structured analytic approaches.
- Support target setting and measurement by identifying leading, lagging, and contributing metrics for each business area.
- Conduct advanced and ad hoc analyses, including geospatial analysis (e.g., Placer.ai, GIS tools), to inform facility, advocacy, and participation strategy.
- Maintain and educate end-users on dashboards, reports, and visualizations (Tableau, Excel, SQL-driven data marts) to make insights accessible and actionable for decision-makers.
- Elevate USTA's data literacy by developing and conducting training and education sessions, building self-service tools, and championing data best practices across the association.
- Present findings and recommendations using compelling, executive-ready storytelling tailored to both technical and non-technical audiences.
- Partner, as needed, with the IT Data & Analytics team on data architecture, pipeline requirements, platform enhancements, and data governance to ensure data integrity and accessibility.
- Write and optimize SQL queries to conduct exploratory analysis.
- Mentor and guide analysts across the association, elevating overall analytic maturity and fostering a stronger data culture.
- Manage relationships with vendors, consultants, and partners supporting data and analytics initiatives.
- Ensure data integrity and quality across research, reporting, and analytics deliverables.
- Explore and introduce new analytic techniques, tools, and datasets to continually enhance USTA's analytic capabilities.
Who You Are- Bachelor's degree in Data Science, Statistics, Business Analytics, or a related field required (Master's preferred).
- 6+ years of experience in analytics, data modeling, or business insights, with demonstrated thought leadership and strategic impact.
- Proficiency in SQL and/or Python required; experience with geospatial analysis tools and platforms (e.g., Placer.ai, GIS) strongly preferred.
- Fluency with Tableau; strong AI skills.
- Experience designing and delivering data literacy training and education for non-technical stakeholders.
- Strong exploratory analysis and hypothesis-driven analytic skill set.
- Proven ability to collaborate cross-functionally - including with IT/Data Engineering teams - and influence decision-making.
- Excellent communication and storytelling skills; ability to translate complex analytics for executive audiences.
- Experience in sports, membership-based organizations, or consumer analytics is a strong plus.
- Passion for the tennis or sports industry is a plus.
- This position is designated as "hybrid/flex" in the Orlando, FL office and may allow for both remote and on-site work. Any such position must meet the current USTA hybrid/flex requirements as updated from time to time. Please consult HR for the most current policy.
What We OfferAt the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!
- Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
- Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
- Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
- Plan for your future financially and professionally: 401(k) with employer matching (up to 6.5%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $7,000 for tuition reimbursement.
- Mental and emotional wellness: Resources for overall well-being, including mental health and meditation benefits.
- Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.
The expected range for the annual base salary for this position is $100,000 - 110,000. This role is eligible for an Incentive Compensation Plan (ICP) bonus up to 5%. This range does not include any additional pay or benefits for which a person may qualify. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.
Come One, Come AllWe strongly encourage you to apply if you're interested; we'd love to learn how you can "serve" our team with your unique experience!
