SOTI

Senior Manager, Competitive Intelligence

SOTI • $110K — $130K *
Mississauga, ON L4T 0A1In-Person
Enterprise Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7+ years in competitive intelligence, product marketing, or related roles in B2B enterprise software or SaaS.
  • Proven experience managing a competitive intelligence program with established processes.
  • Demonstrated leadership in coaching and developing strategic or technical professionals.
  • Ability to translate complex market data into clear insights for senior leaders.
  • Strong understanding of software markets, including technical evaluation of products.
  • Hands-on experience with competitive positioning and win/loss analysis.
  • Exceptional communication skills, capable of influencing senior stakeholders.

Responsibilities

  • Lead the competitive intelligence program, aligning with Product Marketing and business goals.
  • Analyze competitors and market trends, focusing on product and pricing strategies.
  • Provide actionable recommendations to influence product and commercial strategies.
  • Manage win/loss intelligence initiatives to highlight competitive drivers.
  • Create and govern high-quality sales enablement materials and resources.
  • Enhance competitive readiness through training and support for sales teams.
  • Establish a system for monitoring competitor activities and market changes.

Benefits

  • Hybrid work model with in-office requirements three days a week.
  • Opportunities for professional development and team leadership.
  • Engagement in strategic decision-making at an executive level.
  • Contribution to a pivotal role shaping competitive advantage in a dynamic market.
  • Access to tools and resources to drive research efficiency and insight sharing.
Full Job Description
Job Title: Senior Manager, Competitive Intelligence
Location: Mississauga, ON (Head Office).
Employment Type: Full-time, Permanent.
Work Model: Hybrid - In office on Monday, Wednesday and Friday.

Role Overview:
  • SOTI is looking for a Senior Manager, Competitive Intelligence to lead the development and execution of a global competitive intelligence program that helps the business anticipate market shifts, sharpen differentiation and make better product and go-to-market decisions. Reporting to the VP, Product Marketing, this role will establish practical research standards, operating rhythms and insight cadences that turn complex competitive signals into clear, evidence-based action.
  • This role will work at the intersection of Product Marketing, Product Management, Sales, Sales Enablement, Revenue Operations and senior leadership. The mandate goes beyond tracking competitors: it is to identify where SOTI can win, where the business is exposed, and what those insights mean for product priorities, positioning, sales execution and strategic choices.
  • This is a strategic, hands-on leadership role. You will manage and develop a small CI team while personally driving high-impact analyses, leadership briefings and cross-functional initiatives across SOTI's enterprise mobility, endpoint/device management and adjacent technology landscape.


What You'll Do:
  • Lead the day-to-day competitive intelligence program, including priorities, research methodology, governance, stakeholder rhythms and recurring insight cadence, aligned with Product Marketing and business priorities.
  • Build a rigorous view of priority competitors and adjacent market shifts, assessing product capabilities, technical architecture, pricing and packaging, positioning, partnerships, go-to-market motions and customer value.
  • Translate competitive and market evidence into decision-ready recommendations for Product, Product Marketing and senior leaders, including implications for roadmap priorities, differentiation, positioning and commercial strategy.
  • Own and continuously improve the win/loss intelligence program in partnership with Sales, Revenue Operations and Customer-facing teams, identifying repeatable drivers of wins, losses and competitive displacement.
  • Create and govern high-value field enablement, including battlecards, competitive briefs, objection-handling guidance and strategic deal narratives, with clear standards for accuracy, freshness and usability.
  • Partner with Sales Enablement to strengthen competitive readiness through onboarding, targeted training and recurring field programs, while providing prioritized support for strategically important opportunities.
  • Establish an early-warning system for competitor launches, roadmap signals, pricing changes, partnerships, acquisitions, messaging shifts and emerging market entrants, separating material signals from noise.
  • Develop scalable CI research methods, source standards, knowledge repositories and tooling that make validated competitive insight easy to access and reuse across the organization.
  • Partner with Product Marketing and relevant analyst-relations stakeholders to incorporate external analyst perspectives and market narratives into SOTI's competitive point of view and strategic briefings.
  • Manage, coach and develop a small team of competitive intelligence professionals, setting a high bar for analytical rigor, ethical research, intellectual honesty and high-quality communication.
  • Measure the effectiveness of the CI program through adoption, insight quality, stakeholder usefulness, competitive readiness and evidence of influence on product and go-to-market decisions.


Experience You'll Bring:
Required Qualifications:
  • 7+ years of relevant experience across competitive intelligence, product marketing, product strategy, corporate strategy, technical marketing, solutions/sales engineering or a related function in B2B enterprise software or SaaS.
  • Demonstrated ownership of a competitive intelligence program or major CI workstream, including the ability to establish repeatable operating rhythms, research standards and stakeholder processes.
  • People-leadership experience, including coaching and developing analysts or other strategic/technical professionals.
  • Proven experience turning complex qualitative and quantitative market signals into clear recommendations for senior leaders and cross-functional teams.
  • Strong understanding of enterprise software buying and selling motions, with the technical curiosity to evaluate product capabilities, workflows, architecture and credible differentiation.
  • Hands-on experience with competitive positioning, sales enablement and win/loss or structured post-deal analysis.
  • Exceptional written, verbal and presentation skills, with the judgment and confidence to influence senior stakeholders through evidence rather than assertion.
  • Strong cross-functional partnership skills across Product, Product Marketing, Sales, Revenue Operations and customer-facing teams.
  • Commitment to ethical, legally compliant and transparent competitive research practices.


Preferred Qualifications:
  • Experience in unified endpoint management (UEM), mobile device management (MDM), endpoint security, enterprise mobility, rugged/IoT device management, cloud platforms or an adjacent enterprise IT category.
  • Experience with CI platforms such as Klue, Crayon or equivalent; sales/enablement platforms such as Salesforce, Highspot, Seismic or similar; and win/loss platforms or research vendors.
  • Exposure to analyst relations and major technology analyst firms, with experience using analyst perspectives as one input into market and competitive strategy.
  • Experience in product management, solutions engineering, strategy consulting or another role that builds strong technical and commercial judgment.
  • Comfort using analytics and AI-enabled research workflows to improve synthesis, trend analysis and knowledge management.
  • Bachelor's degree or equivalent practical experience; advanced degree is an asset but not required.


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About SOTI

SOTI is a Canadian software company that provides enterprise mobility management and mobile security solutions. The company's flagship product, SOTI MobiControl, allows businesses to manage and secure their mobile devices and applications from a single platform. SOTI was founded in 1995 by Carl Rodrigues and has since grown to become a global leader in the enterprise mobility management market. The company has over 17,000 customers in more than 170 countries and has received numerous awards for its innovative products and services.
Learn more about SOTI
Size
1,000 employees
Industry
Consumer Technology
Founded
1995
* Ladders Estimates

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