Alteryx is an American computer software company based out of Irvine, California, with a development center in Broomfield, Colorado. The companys products are used for data blending and advanced data analytics. Alteryx has a stated goal of enabling advanced analytics to be performed by non-specialists. SRC LLC, the predecessor to Alteryx, was founded in 1997 by Dean Stoecker, Olivia Duane Adams and Ned Harding. SRC developed the first online data engine for delivering demographic-based mapping and reporting shortly after being founded. In 1998, SRC released Allocate, a data engine incorporating geographically organized U.S. Census data that allows users to manipulate, analyze and map data. Solocast was developed in 1998, which was software that allowed customers to do customer segmentation analysis. In 2000, SRC LLC entered into a contract with the U.S. Census Bureau that resulted in a modified version of its Allocate software being included on CD-ROMs of Census Data sold by the Bureau.