DescriptionEssential Responsibilities:Brand Strategy & Positioning- Define and evolve Magid's positioning, messaging framework, and value proposition to ensure clarity and differentiation in the market
- Serve as the central owner of brand strategy, ensuring alignment across all customer-facing functions
- Establish the operating rhythm for brand leadership, including inputs into annual planning, quarterly GTM alignment, and ongoing governance
Brand Systems & Governance- Establish and govern brand standards - including voice, tone, and visual identity - to ensure quality and cohesion across all customer touchpoints
- Build the foundation for a unified and scalable brand system that enables consistency across channels, teams, and regions
- Partner cross-functionally with Demand Generation, Ecommerce, Product Marketing, and Sales to reinforce alignment and elevate execution across the customer journey
Content, Creative & Thought Leadership- Own and shape Magid's content strategy and storytelling approach, delivering compelling, insight-driven content that drives engagement and credibility
- Lead creative direction across major initiatives, guiding design, copy, and video while building a scalable, centralized creative capability
- Build and scale Magid's thought leadership presence through high-quality content and storytelling that reinforces trust and authority in the market
Performance, Innovation & AI Enablement- Define and track brand performance metrics (e.g., awareness, engagement, consistency) and use insights to refine strategy and optimize impact
- Evaluate and apply emerging trends in digital marketing and AI to enhance content velocity, personalization, and campaign effectiveness while maintaining brand integrity
Team Leadership & Cross-Functional Enablement- Lead and develop a core brand team across social media, design, and content - setting direction, coaching talent, and building a high-performing, scalable function
- Foster a collaborative, high-accountability culture that elevates both individual and team performance
- Serve as the central steward of brand integrity, enabling strong collaboration across marketing and ensuring a cohesive, consistent presence across all customer-facing functions
Reports to: VP Sales Effectiveness & Marketing
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RequirementsExperience/Education Required/Sought:- 8+ years of experience in brand or marketing roles, with a strong foundation in B2B environments
- Bachelor's degree or equivalent work experience
- Experience leading integrated creative and content initiatives across digital and sales channels
- Experience building or scaling brand, content, or creative processes and governance models
Required Skills:- Proven ability to develop and execute brand strategy, positioning, and messaging
- Strong strategic and executional capabilities, with the ability to translate vision into high-quality outputs
- Demonstrated success working cross-functionally and influencing without direct authority
- Expertise in storytelling and simplifying complex topics into clear, compelling narratives
- Familiarity with emerging AI tools and trends in marketing, with the ability to apply them effectively while maintaining brand integrity
Work Environment/Physical Requirements/PPE:• Prolonged periods sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at a time.
