Brand marketing at KAYAK is a strategic priority - and this role sits at the center of it. As a Senior Manager, Brand Marketing on our North America team, you'll help shape how millions of travelers discover, think about, and choose KAYAK, working alongside a collaborative team that is energized by bold ideas and committed to making the brand impossible to ignore.
Based in our Miami office and embedded within the broader Commercial/Marketing/Growth organization, you'll contribute to integrated campaigns across paid, owned, and earned channels - partnering closely with Creative, PR, Performance Marketing, Product, and external agency teams to bring campaigns to life and measure their impact.
In this role you will:- Contribute to the development and execution of integrated brand marketing campaigns across paid, owned, and earned channels in the North American market.
- Support creative briefing processes, working closely with in-house creative teams and external agency partners to develop and refine campaign concepts.
- Assist with media planning and coordination across traditional and digital channels, including television, out-of-home, digital video, and social media.
- Help adapt global brand platforms and messaging for the US market, ensuring cultural relevance and consistency with overall brand positioning.
- Track and report on campaign performance, translating data and metrics into clear insights and actionable recommendations.
- Monitor cultural trends and current events to identify opportunities for the brand to participate in timely, relevant conversations across press and social channels.
- Collaborate with PR, Performance Marketing, Product, and Commercial teams to ensure alignment and consistency across consumer touchpoints.
- Support brand health measurement efforts, including coordinating with research partners and contributing to creative testing initiatives.
- Contribute to the management of brand partnerships, sponsorships, and influencer and creator programs - from planning through performance review.
- Manage project timelines and coordinate across teams and external partners to keep campaigns on track and on budget.
Please apply if you have:- 5 or more years of experience in brand marketing, integrated marketing, or a closely related field - agency-side and brand-side experience are both welcome; equivalent experience, training, or transferable skills are also considered.
- A track record of contributing to the development and execution of multi-channel marketing campaigns, from briefing through launch and measurement.
- Familiarity with media planning across traditional and digital channels (e.g., television, out-of-home, digital video, paid social).
- Strong written and verbal communication skills, including the ability to present ideas clearly to a range of audiences.
- Comfort working with campaign performance data and translating metrics into clear, actionable insights.
- A collaborative working style and the ability to build productive relationships across internal teams and with external partners.
- Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-moving environment.
- Genuine curiosity about culture, consumer behavior, and the travel industry.
- A degree in marketing, communications, advertising, or a related field - or equivalent professional experience.
The following are a plus, but not required:- Experience with brand health measurement tools or creative testing platforms.
- Familiarity with social media management or content planning tools.
- Experience working with or managing creative agencies.
- Interest in or experience within the travel or technology industry.
Benefits and Perks - Work from (almost) anywhere for up to 20 days per year
- Focus on mental health and well-being:
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to HeadSpace
- Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
- No meeting Fridays
- Paid parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Focus on your career growth:
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Free lunch 2 days per week
CompensationThere are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Connecticut based role is $120,000 - $130,000 not inclusive of annual bonus and recurring RSU grants.
We offer a competitive base salary and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits.
