The Role We are looking for a highly charged, passionate and results driven Senior Marketing Manager to build, evangelize, and deliver world-class Field and Account Based Marketing (ABM) campaigns and tactics to drive business growth from our strategic accounts. In this role, you will develop and execute highly targeted and personalized campaigns that engage our most important accounts and prospects from the Consumer Products industries and their value chain. You will work closely with sales, strategy, and, of course, other marketing functions, in a fast-paced market with a fully integrated, data-driven approach. This role will be essential in helping us meet our revenue goals and drive growth. What You'll Do 33Develop, execute, and optimize data-driven multi-channel field marketing and ABM campaigns to achieve sales goals, from concepting and aligning with internal teams all the way through to execution & post-campaign analysis and reporting3 Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize3 Collaborate closely with account partners and strategy leads on strategies to attract and close key accounts and to ensure strong cross-functional alignment3 Partner with content, field and digital marketers to build, execute and track integrated campaigns3 Understand complex buying/selling processes involving multiple decision-makers3 Oversee the timely execution of ABM plans3 Measure campaign effectiveness based on appropriate KPIs3 Execute high-impact field campaigns and ABM initiatives to expand and accelerate the sales pipeline. 3 Influencing active opportunities in the pipeline to reduce the sales cycle and drive faster conversions. Requirements 336+ years experience in marketing or customer facing roles (Sales, CSM) for an enterprise software or cloud-based solution provider 3 Strong experience in building and executing integrated marketing programs, managing program budgets, and reporting3 Proven ability to build relationships and collaborate across stakeholders3 Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical mind to manage cross-functional teams across different geographies3 Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to details3 Excellent oral and written communication skills3 Excellent team player with a positive attitude and a strong sense of ownership3 Experience with sales, CRM and marketing automation systems3 Bachelors degree required Nice to Have 33Industry experience in the consumer product industries and their value chain is a plus3 Any second language is a plus Perks & Benefits 33Medical, dental, vision, and basic life insurance3 Flexible PTO and company paid holidays3 Retirement programs3 1% charitable giving program Compensation 33Base pay: $95,000 - $175,0003 The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus. #LI-RemoteUS #LI-MidSenior Veeva's headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world. Work Where It's Best for You Work Anywhere means you can work in an office or at home on any given day. It's about getting the work done in the way and place that works best for each person. This applies across all locations and departments. Work Anywhere does not mean work at any time. We have predictable core hours where employees are generally available for meetings and collaboration. Employees are focused and available during core hours. We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We're investing more in offices, culture, and offsite meetings, not less. Product teams are organized in regional product hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly. Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers. When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that. Work at Veeva. Work where it's best for you.