Job Requirements We are seeking a Senior Manager, Account-Based Marketing & Strategic Growth to generate qualified business opportunities from a small, highly targeted group of priority home-building accounts and key decision-makers.
This role will lead New Home Star's account-based marketing strategy, combining targeted campaigns, executive relationship development, brand positioning, research, content, events, and technology. The goal is not high-volume lead generation. Success will come from creating meaningful engagement with the right accounts and converting that engagement into qualified meetings and pipeline. Help lead and establish New Home Star as a revenue-performance partner that helps builders improve demand generation, conversion, technology, and business performance.
Our Corporate Support Office in downtown Elmhurst is designed for collaboration, connection, and innovation. Chicagoland-based team members collaborate in person each week, while remote employees travel to Elmhurst periodically for leadership meetings, team collaboration, and company events. It's a supportive, ambitious culture where you'll have the opportunity to make a lasting impact and grow your career.
What You'll Do- Develop and manage account-based marketing plans for priority home-building accounts.
- Research target companies, executives, business needs, markets, and relationship opportunities.
- Create personalized campaigns across email, digital advertising, content, events, direct outreach, and executive communications.
- Generate qualified meetings and business opportunities for New Home Star leadership.
- Build long-term relationships with prospects, clients, and industry partners.
- Prepare executives for meetings with account research, insights, and recommended messaging.
- Strengthen New Home Star's B2B brand and position the company around revenue performance.
- Use CRM, automation, analytics, and AI tools to prioritize accounts and improve personalization.
- Track account engagement, qualified opportunities, pipeline, and campaign performance.
- Partner with marketing, business development, technology, and executive leadership.
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What Success Looks Like- Qualified meetings generated.
- Qualified opportunities and pipeline influenced.
- Engagement across priority accounts.
- Executive-level relationships developed.
- Conversion of engaged accounts into active business opportunities.
- Growth in New Home Star's awareness and credibility among target builders.
What We're Looking For- Experience: 7+ years of experience in B2B marketing, account-based marketing, business development, brand strategy, or a related field.
- Experience marketing to a defined group of high-value accounts.
- Strong executive communication, presentation, writing, and relationship-building skills.
- Experience with CRM, marketing automation, analytics, and digital marketing tools.
- Ability to connect marketing activity to qualified opportunities and revenue.
- Home-building, real estate, SaaS, consulting, or professional-services experience preferred.
- Tech-Savvy: Proficient in MS Office Suite, Google platform , and AI-driven tools is a plus.
- Education: Bachelor's degree or higher preferred.
