Grindr

Senior Lifecycle Marketer

Grindr • $90K — $130K *
New York, NY 10025In-Person
Consumer Technology
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5-7 years of experience in lifecycle marketing or CRM strategy.
  • Proven expertise with Braze or similar CRM platforms.
  • Strong background in experimentation and data-driven decision making.
  • Experience in community-driven or subscription-based applications.
  • Familiarity with AI applications in marketing and user engagement.
  • Demonstrated ability to collaborate with cross-functional teams.

Responsibilities

  • Develop and manage lifecycle programs throughout user journeys.
  • Create and manage an experimentation roadmap to enhance subscription revenue.
  • Overhaul and maintain the existing Braze instance for optimal performance.
  • Collaborate with PMM, Product, Data, and Engineering teams on major initiatives.
  • Establish processes to ensure efficient lifecycle operations and scaling.

Benefits

  • Full premium health, dental, and vision coverage for employees.
  • Up to $300,000 support for fertility and family-building services.
  • 401(k) plan with a generous 6% company match.
  • Comprehensive gender-affirming healthcare options and stipends.
  • Flexible vacation policy and two company-wide rest weeks annually.
  • Monthly stipends for wellness, commuting, and meals.
  • Remote-friendly work environment with in-office requirements only twice weekly.
Full Job Description
Role Requirements
  • Lifecycle Strategy & Programs: Build and run always-on programs across the full user journey - onboarding, free user retention, monetization, reactivation. Think in systems and journeys, not one-off sends.
  • Experimentation & Learning: Own an always-on experiment roadmap. Hypothesize, build, launch, measure, iterate - then connect the results to what matters: subscription revenue and retention.
  • CRM Infrastructure: Inherit and help overhaul a Braze instance that needs real work - then keep it healthy. Clean architecture, documented journeys, smart segmentation, expanding channel coverage over time.
  • XFN Partnership: Partner with PMM, Product, Brand, Data, and Engineering on feature launches, GTMs, and tentpole Marketing moments. You're the lifecycle expert in the room.
  • Process & Intake: Build the processes that let Lifecycle scale without becoming a bottleneck - how requests come in, get prioritized, get executed and QA'd.

You May Thrive in This Role If You
  • The blank canvas is the draw: You've rebuilt lifecycle infrastructure before and found it energizing. 0-to-1 is the opportunity.
  • You know subscription and community-driven apps: Dating, social, freemium - you understand what moves people from free to paid and what keeps them there.
  • You work with AI, not around it: Actively using it today and always looking for what's next.
  • You've led but want to build: Management experience that gives you altitude, IC mindset that keeps you in the work.
  • You care about the community we serve: Grindr is built for the LGBTQ+ community, and that resonates with you - personally, professionally, or both.


Benefits and Perks:
  • Health, Dental & Vision Full premium coverage for you. Partial coverage for dependents.
  • Family Formation Up to $300,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption.
  • Retirement: 401(k) with 6% match and immediate vesting.
  • Compensation: Industry-competitive compensation, company bonus, and equity for every employee.
  • Gender-Affirming Care : Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
  • Time Off & Rest Flexible vacation policy. Two company-wide rest weeks per year.
  • Other Benefits: Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch


This is a hybrid role based in our New York office and will require you to be in person Tuesdays and Thursdays.

About Grindr

Grindr is a location-based social networking and online dating application for gay, bi, trans, and queer people. The app was one of the first geosocial dating apps and was launched in 2009. Grindr is available in over 190 countries and has over 27 million users. The app is owned by San Vicente Acquisition LLC, a company based in West Hollywood, California. Grindr has faced criticism for its handling of user data and for facilitating the spread of sexually transmitted infections.
Learn more about Grindr
Size
100 employees
Market Cap
$836.3 million
Industry
Hospitality & Recreation
Founded
2008
NASDAQ
GRND
* Ladders Estimates

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