Apple

Senior Leader, Sell-Through Strategy & Channel Development

Apple$150K — $200K *
Consumer Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12-15+ years in sell-through strategy or channel development in consumer technology
  • Proven experience in building successful go-to-market strategies from the ground up
  • Ability to balance immediate execution with long-term strategic planning
  • Skilled at managing senior relationships and influencing cross-functional teams
  • Strong capability in developing financial and channel models
  • Resourceful problem-solver in fast-paced environments
  • Hands-on leadership style with a focus on building trust and credibility

Responsibilities

  • Own global sell-through strategy for Apple-branded accessories and services
  • Develop a multi-year roadmap to enhance sales execution
  • Drive modernization of online sales channels and partner strategies
  • Evaluate and develop strategic global channel partners
  • Lead negotiations and structuring of partnership deals
  • Collaborate with regional leads for a cohesive global approach
  • Communicate strategic concepts effectively to senior leadership

Benefits

  • Opportunity to shape a major growth area in a leading technology company
  • Role involves significant autonomy and long-term impact
  • Work in a dynamic environment with a focus on innovation
  • Access to advanced resources and tools for strategic development
  • Collaboration with a diverse range of internal and external stakeholders
Full Job Description
This organization is devoted to rapidly growing the product categories that attach to and add value to Apple's consumer our hero devices. We are looking for a Director to own sell-through strategy and channel development end to end across a broad range of businesses responsible for Xbn in annual revenue. As the business continues to scale, this work now warrants a dedicated leader with a multi-year mandate. This role brings global sell-through strategy and channel development together under one owner and gives it a long-term roadmap.

Description

In this role, you will own the functional sell-through layer across Americas, EMEIA, and JAPAC for Apple-branded Accessories, AppleCare+, AirPods, and Beats by Dr. Dre. You will build a multi year roadmap that moves the organization beyond quarter-to-quarter execution. You will bring data to drive the decisions that matter most, shaping partner mix, placement, and promotional strategy across the channel.

You will drive the modernization of our online channel, evolving how Worldwide Accessories sells through Apple.com and helping our retail partners strengthen their digital storefronts and the ways we go to market together. As the retail landscape continues to shift, you will expand our digital channel capabilities and keep Apple ahead of where the channel is heading.

You will identify, evaluate, and develop channel partners globally, leading partnership negotiations and deal structuring and expanding our sell-through reach through strategic relationships. You will partner closely with regional BD leads to ensure a consistent global approach around the world, and you will bring internal stakeholders and external partners along through persuasive, well-reasoned communication.

Minimum Qualifications

12 to 15+ years of experience in sell-through strategy, channel development, or business development and partnerships, ideally in consumer technology or an adjacent category

Proven track record of building a GTM strategy from scratch and scaling it to success, without relying on existing playbooks or infrastructure

Demonstrated ability to balance quarterly execution with a multi-quarter strategic view, and to see around the corner as the market evolves

Experience managing senior-level relationships with external partners and influencing cross-functional teams through credibility rather than authority

Strong experience developing and presenting strategic concepts to senior leadership in a large-scale corporate environment

Proficiency developing robust financial and channel models

Resourcefulness and tenacity to push through obstacles and find creative paths to results in an ambiguous, fast-moving environment

A hands-on leader who leads by doing, builds trust through competence and reliability, and earns credibility quickly with a tenured team

Preferred Qualifications

Experience in the retail, telecommunications, or consumer electronics industries

Experience modernizing online or digital sales channels and partner storefronts

Experience leading or coordinating business development across multiple global regions

Experience in management or strategy consulting or a related field

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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