Several years of experience in influencer marketing, specifically in the US market
Strategic mindset with a focus on systems and roadmaps
Hands-on attitude with a passion for executing strategies
Proven track record of successful campaigns with performance and beauty brands
Deep understanding of US CPMs, negotiation culture, and creator needs
Natural performance focus on budget targets and ROAS
Excellent written and verbal communication skills in English
Responsibilities
Define and own the US influencer strategy, including creator mix and budget allocation
Set goals, milestones, and budgets, aligning the channel around them
Establish a structured test-and-scale system to identify winning creator profiles
Negotiate compensation models and usage terms for US deals
Leverage your network of US creators and agencies to forge new partnerships
Own budget, ROAS, and CPM targets, analyzing results for actionable insights
Shape the brand's US presence from day one with real budget and ownership
Benefits
Competitive pay tailored to qualifications and experience
High degree of trust and autonomy in a true ownership role
Opportunities for growth and direct input on ideas
Team events across Europe to foster strong team connections
Full Job Description
Your Role & Impact
The US is our next big growth market, and influencer marketing is at the core of it. You decide how Doonails shows up with US creators: which profiles, which deal models, which channels, and how fast we scale. You'll report directly to our Team Lead Influencer Marketing in Germany, with close sparring and full strategic freedom.
You build the plan and you make it happen. A rare chance to shape a brand's US presence from day one, with real budget and real ownership.
Your Core Responsibilities
US Strategy & Market Build-Up
You define and own the US influencer strategy, from creator mix and deal structures to budget allocation and a scaling roadmap.
Long-Term Planning
You set goals, milestones, and budgets and align the channel around them.
Testing & Scaling
You set up a structured test-and-scale system, identify winning creator profiles, and build a roster that drives real performance and revenue.
Deal Architecture
You define which compensation models, whitelisting rights, and usage terms work in the US, and you negotiate the deals yourself.
Network & Partnerships
You bring your network of US creators and agencies to the table and open doors to new partnerships.
Performance Ownership
You own budget, ROAS, and CPM targets for the US, analyze results, and turn insights into next steps.
What You'll Bring to the Table
Experience: Several years in influencer marketing with a proven track record in the US market
Strategic Mindset: You think in systems and roadmaps, not just single bookings
Hands-on Attitude: You enjoy executing your own strategy
Track Record: Successful campaigns with well-known performance and beauty brands
US Market Knowledge: Deep understanding of US CPMs, negotiation culture, and creator needs
Performance Focus: Working toward budget targets and ROAS comes naturally to you
Collaboration: You're comfortable working remotely with a team in Germany across time zones
Communication: Excellent English skills, written and verbal
Your Perspective
You're building Doonails in the US from the ground up, one of the most exciting markets for D2C beauty right now.
What We Offer
Competitive pay, tailored to your qualifications and experience
A true ownership role with a high degree of trust and room to shape things your way
Growth potential: take on responsibility and bring your ideas directly to the table
🥳 Team Events across Europe: Because a strong team is everything to us!
