5-7+ years of experience in influencer, creator, or affiliate marketing, preferably in beauty or fashion.
Demonstrated ability to manage and mentor team members effectively.
Proven track record in developing and executing influencer strategies with measurable outcomes.
Strong understanding of TikTok and its affiliate programs.
Ability to drive sales through influencer and affiliate marketing initiatives.
Excellent analytical skills to translate data into actionable insights.
Strong project management skills with the ability to juggle multiple campaigns.
Responsibilities
Develop and implement influencer and affiliate strategies to enhance brand awareness and drive sales.
Mentor and manage the Influencer Marketing Manager, providing guidance and support.
Cultivate relationships with a diverse range of creators to build a scalable ecosystem.
Lead all aspects of influencer activations from selection to reporting.
Oversee the growth and management of TikTok Shop, including creator campaigns and revenue performance.
Create affiliate programs that encourage high-quality, shoppable content from creators.
Collaborate with various teams to integrate influencer activities into broader marketing plans.
Establish KPIs and reporting frameworks to measure campaign effectiveness and ROI.
Benefits
Flexible working hours with core hours from 10am to 4pm.
Hybrid work model: 2 days in-office and 3 days remote.
27 days of holiday with options to buy or sell days.
Performance-related bonus of 15% based on annual salary.
10 days of remote work from any location of your choice.
Flexible public holidays to accommodate personal preferences.
Enhanced family policies and supportive period & menopause policies.
401(k) scheme and comprehensive healthcare benefits including dental and vision insurance.
Office perks like free breakfasts, snacks, and a pet-friendly environment.
Full Job Description
About the Role
We are seeking a Senior Influencer & Affiliate Manager to lead Tangle Teezer's influencer marketing and affiliate strategy, with a strong focus on driving brand awareness, cultural relevance, and measurable commerce results. This role will be responsible for developing and executing best-in-class creator programs across platforms, while owning the growth and day-to-day management of our TikTok Shop business.
The Senior Influencer & Affiliate Manager will also manage and mentor the Influencer Marketing Manager, providing strategic direction, development support, and oversight across the influencer marketing function.
The ideal candidate is equal parts brand builder, creator expert, and performance marketer - someone who understands how to build authentic relationships with creators while translating influence and content into measurable business results.
Key Responsibilities
Develop and own the influencer, creator, affiliate, and TikTok Shop strategy, ensuring activity supports brand awareness, cultural relevance, engagement, and commercial growth.
Manage, mentor, and develop the Influencer Marketing Manager, providing clear direction, prioritization, performance feedback, and day-to-day support.
Build and nurture a scalable creator ecosystem across macro, mid-tier, micro, emerging, and affiliate creators, cultivating long-term relationships with high-value talent.
Lead end-to-end influencer and creator activations, including creator selection, briefing, contracting, content development, approvals, execution, and reporting.
Own the growth and management of TikTok Shop, including affiliate recruitment, product assortment, promotional planning, creator campaigns, content strategy, and revenue performance.
Develop affiliate programming that incentivizes creators to produce high-quality, shoppable content and consistently feature the brand's products.
Partner closely with Brand, Social, PR, Creative, E-commerce, and Sales teams to ensure influencer, affiliate, and TikTok Shop activity is integrated into wider marketing and commercial plans.
Establish KPIs, reporting, and measurement frameworks to evaluate reach, engagement, content performance, traffic, conversion, revenue, ROI, and creator productivity.
Use performance data and platform insights to optimize creator selection, campaign investment, content strategy, product focus, and future activations.
Manage influencer and affiliate budgets, negotiate creator rates and contracts, oversee agency partners, and ensure campaigns are delivered on time and within budget.
Qualifications
5-7+ years of experience in influencer marketing, creator marketing, affiliate marketing, social commerce, or a related field.
Prior people-management experience, with demonstrated ability to coach, develop, and lead team members.
Experience in beauty, haircare, fashion, wellness, or another premium consumer category strongly preferred.
Proven experience developing and executing influencer strategies from conception through measurement.
Strong understanding of the TikTok ecosystem and TikTok Shop, including creator affiliate programs.
Demonstrated ability to drive measurable sales through creators and affiliate marketing.
Strong relationships and experience working directly with creators, talent managers, agencies, and affiliate partners.
Strong analytical skills with the ability to translate performance data into actionable recommendations.
Excellent project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously.
Strong negotiation and communication skills.
Deep understanding of social media trends, creator culture, and platform-specific content.
Entrepreneurial mindset with a willingness to be hands-on and build processes in a growing organization.
Passion for beauty, hair, and the evolving creator economy.
The good Stuff:
For all your hard work and dedication, we have fantastic rewards for you -
🕒 Flexible working hours with core hours from 10am to 4pm
Working 2 days in the office and 3 days from home
Salary from $119,665 - 149,581 (pay is based on a number of factors and may vary depending on job-related knowledge, skills, and experience).
Performance-related bonus of 15% based on annual salary
27 days holiday, with the option to buy or sell holiday days
♥ 2 volunteering days per year
10 days working from any location of your choice
Flexible public holidays-choose the standard public holidays or swap them for dates that are more meaningful to you
Enhanced family policies
🌸 Supportive Period & Menopause Policies
401(k) scheme
🏥 Dental insurance, Vision insurance, and Life Insurance.
💊 Healthcare medical insurance
Office perks incl. free breakfasts, snacks, and Happy Hour.
Meeting-free Fridays with an early 4:00 pm finish to kickstart your weekend!
🐾 Pet friendly office. Bring your furry friend to work with you!
#LI-hybrid
About BIC
BIC is a company that specializes in manufacturing and selling stationery products, lighters, and shavers. The company was founded in 1945 and is headquartered in Clichy, France. BIC has a presence in over 160 countries and employs over 12,000 people worldwide. The company's products are sold under various brands, including BIC, Sheaffer, and Tipp-Ex.
