Senior HCP Marketing Manager, US Kidney - Pove

Job Description

The Senior Marketing Manager, US Kidney - Pove will lead the strategic execution for the HCP marketing team alongside The US Kidney marketing team, which is preparing for potential commercialization of an investigational therapeutic being studied for the treatment of Immunoglobulin A nephropathy (IgAN) and other B cell-mediated diseases. This individual will lead the development and execution of marketing strategies and tactics aimed at healthcare professionals (HCPs) to drive awareness, education, and adoption of Vertex's innovative therapies in the kidney disease space. The ideal candidate will bring deep experience in HCP marketing, strong cross-functional leadership, and a passion for improving patient outcomes in nephrology.

This role reports to the Director, Head of HCP Pove Marketing for the US Kidney Business Unit and is based in Boston, MA.

Responsibilities

• The Marketing Senior Manager will support the delivery of the marketing strategy by overseeing development of HCP tactics, and ensuring those tactics are delivered to customers effectively and monitored for effectiveness.
• Develops and updates marketing materials which are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.)
• Translate scientific and clinical insights into compelling, compliant HCP messaging and materials.
• Analyzes complex digital and print material usage metrics for performance reporting and assessing needs for future updates across brands
• Manages agency partners to ensure budget is not exceeded and timely deliverables are executed
• Collaborates with brand leaders to ensure metrics are in place to measure the impact of tactics in field
• Drives assets through internal Communications Review Committee process
• Collaborate cross-functionally with the field, Medical Affairs, Patient Marketing, and disease education counterparts
• Ensure consistency of messaging across channels and touchpoints, tailoring communications to HCP needs and practice settings.

Required Knowledge / Skills

• Ability to understand all elements of brand strategy and role in executing that strategy

• Broad understanding of regulatory rules and regulations with direct experience with communications review committee for review of tactics

• Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management
• Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities
• Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Required Education and Experience

• Bachelor's degree required; advanced degree (MBA, MPH, PharmD, or similar) preferred.
• Typically requires 6+ years marketing, consulting or agency experience in healthcare / biopharmaceuticals and demonstrated supervisory / management experience, or an equivalent combination of experience and education

• Additional preferred experiences:
  • Specialty product launch experience
  • Work within highly competitive markets
  • Kidney experience

#LI-KW1

Pay Range:
$140,000 - $210,000

Disclosure Statement:

The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.

At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

Flex Designation:
Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

#LI-Hybrid