Job Description

Summary of Position

As a key member of the Market Intelligence team, this role supports the development and leads execution of data-driven marketing strategies aimed at increasing acquisition and engagement of Asian American gamers. This role bridges data-driven consumer insights with actionable marketing execution, ensuring campaigns effectively resonate with Asian American gamers and align with broader business objectives.

This individual will identify Asian American market opportunities, analyze consumer behavior, evaluate campaign effectiveness, lead go-to-market campaign planning and execution, partner with agencies, and cross-functionally with marketing, product, content, and leadership teams to shape strategic initiatives.

We are currently working in the office 2-3x a week in a hybrid work model.

Job Responsibilities

• Asian American Understanding & Strategy Development:
  • Build a specialized roadmap of the platforms and social ecosystems unique to Asian American gamers (e.g., specialized Discord servers, platform-specific sub-communities, or culturally specific apps).
  • Execute "test-and-learn" media strategies to identify which specific platforms and messaging styles yield the highest acquisition for Asian American gamers compared to general market channels.
  • Direct and challenge agency partners to move beyond "standard" media strategies, instead uncovering high-impact, niche opportunities for deep cultural resonance among Asian American gamers.
  • Convert campaign data and "trial-and-error" learnings into go-to-market frameworks that define exactly how, where, and when to reach Asian American gamers most effectively
• Campaign Execution & Performance Optimization:
  • Lead the execution of social and digital campaigns, using A/B testing to determine which creative hooks and cultural nuances drive the strongest engagement among Asian American gamers.
  • Monitor KPIs across social, community, and paid media channels to "course-correct" in real-time, refining the team's ability to find and convert the Asian American gamer.
  • Evaluate campaign success by isolating channel and creative effectiveness, documenting specific "wins" in Asian American gamer-specific spaces that can be repeated for future launches.
  • Analyze dashboards to communicate performance trends and learnings about Asian American gamer media consumption to leadership.
• Cross-Functional Collaboration:
  • Serve as the strategic bridge for agencies and internal teams, ensuring that the way we talk to the Asian American gamers is authentic and avoids "one-size-fits-all" marketing.
  • Provide learnings and insights on Asian American gamer-specific media trends and platform shifts to ensure brand relevance.
  • Present findings that demonstrate the unique ROI of specialized Asian American gamer targeting, justifying the team's distinct focus through acquisition data.

Work Experience

• 5+ years of experience in Marketing Strategy, Product Marketing and/or Brand Marketing roles.
• Experience developing strategic go-to marketing initiatives based on audience insights in gaming.
• Experience in navigating and utilizing Chinese social media ecosystems preferred (e.g. RedNote, Bilibili, WeChat, and Weibo).
• Experience mentoring junior team members

Education, Professional Training, Technical Training or Certification

• Bachelor's degree in marketing, Business, Communications, Data Analytics, or related field.

Knowledge/Skills

• Strong communication and presentation skills.
• Ability to manage multiple projects in a fast-paced environment.
• Strong analytical skills with experience using consumer data, performance metrics, and research tools.
• A demonstrated, sustained engagement with Korean or Chinese American communities and a nuanced understanding of their cultural, social, and consumer dynamics is strongly preferred
• Microsoft Office & Google Suite experience (Required)
• JIRA, Confluence, and/or other project management tools (Preferred)
• Native-level fluency in Korean or Chinese (reading and writing) (Required)
• Strong familiarity with MapleStory preferred

Management has the right to add or change duties and job requirements at any time.

Nexon's Benefits and Perks

We offer medical, dental and vision plans for you, your spouse or domestic partner and your children. Employees who enroll in the high deductible health plan receive an annual employer contribution to a health savings account and company paid hospital indemnity benefits. We also provide company paid life, AD&D, short-term and long-term disability benefits as well as access to voluntary life and AD&D for yourself and your dependents, flexible spending accounts, a 401(k) savings plan with a company match, and pet insurance. Nexies are encouraged to take advantage of our monthly wellness credit, participate in lunchtime yoga, and enroll in language classes. We host bi-monthly catered lunches, monthly happy hours, and maintain a well-stocked snack bar. To help you maintain a good work life balance, we offer paid time off, sick days, company holidays, and a year-end break.

Compensation Description for Pay Transparency (annually)

The base salary range for this position in El Segundo, CA is $115,000 - $135,000 annually.

Our salary ranges are determined by market data based on position and level. The range displayed on each job posting reflects the minimum and maximum salaries for that position. An individual's pay is determined by factors including, but not limited to, a candidate's qualifications, skills, experiences, relevant education or training, and location.

Base pay is one part of the Total Rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, however the salary range listed in this job posting reflects the base salary only.

Beware of Recruitment Scams

We have been made aware of fraudulent recruitment activities by individuals falsely claiming to represent Nexon America. Our recruiters will only contact you from official company email addresses ending in [redacted].com and will follow a formal interview process. We will never request for payment or personal financial information such as photos of government-issued identification during the recruitment process or offer a job without a formal interview process. If you receive suspicious email, we advise you to mark the email as junk or spam, so your email provider will block future messages from the sender.