5+ years in growth, CRM, or commercial strategy, preferably in iGaming or regulated digital sectors.
Strong financial modeling skills for investment case development.
Advanced SQL, Excel/Google Sheets, and BI tools proficiency for performance analysis.
Experience in designing/managing bonusing frameworks and measuring ROI.
Excellent stakeholder management across Finance, CRM, Product, and Analytics.
Responsibilities
Own the generosity budget allocation framework to maximize player value.
Monitor and enhance Return to Customer (RTC) efficiency, adjusting strategies as needed.
Build and maintain flow-through models linking promotional spend to player value.
Interface with Finance to create data-backed investment cases for promotional strategies.
Collaborate with Analytics to refine generosity strategies based on performance data.
Work with cross-functional teams to align generosity and flow-through strategies with growth objectives.
Benefits
Comprehensive health and wellness programs.
Flexible work arrangements to support work-life balance.
Opportunities for professional development and career advancement.
Employee discounts on products and services.
Access to a supportive and inclusive company culture.
Full Job Description
Senior Growth Manager - Generosity & Flowthrough Role Overview
We're seeking a Generosity & Flowthrough Strategy Senior Manager to own how Fanatics Casino allocates promotional generosity and how that generosity flows through to player value and broader business economics. This is a highly analytical, high-impact role sitting at the intersection of CRM, Finance and Analytics.
You will set the framework for how generosity budget is allocated, own the efficiency of our promotional spend, and build the financial models and investment cases that justify how we spend to grow the business sustainably.
KEY RESPONSIBILITIES
Generosity Strategy & Allocation: Own the framework for allocating generosity budget across player cohorts and promotional mechanics, ensuring spend is directed to where it drives the greatest incremental value.
RTC Performance Management: Continuously monitor and improve Return to Customer (RTC) efficiency across the base, identifying where generosity is under- or over-indexed and adjusting strategy accordingly.
Flow-Through & Cross-Sell Economics: Build and maintain the flow-through model that connects promotional spend to downstream player value, including the economics of cross-sell between Casino and OSB.
Financial Planning & Investment Cases: Act as the primary interface with Finance for generosity and promotional spend, building clear, data-backed investment cases for new mechanics, budget changes or strategic tests.
Analytics & Insight: Partner with Analytics to track cohort and mechanic performance, using data to continuously refine generosity strategy across the base.
Cross-functional Collaboration: Work closely with CRM, Product and Finance to ensure generosity and flowthrough strategy stay aligned with broader growth objectives.
Qualifications
5+ years of experience in a growth, CRM, or commercial strategy role, ideally in iGaming, iCasino or a highly regulated digital business.
Strong financial modeling skills; comfortable building and defending investment cases with Finance stakeholders.
Advanced proficiency with SQL, Excel/Google Sheets and BI tools (Tableau, Looker) to analyze cohort and promotional performance.
Experience designing or managing bonusing/generosity frameworks and measuring their ROI.
Strong stakeholder management skills across Finance, CRM, Product and Analytics.
Nice to Have
Experience with RTC/Return-to-Player modeling in an iCasino context.
Background in pricing, revenue management or promotional economics.
Exposure to cross-sell strategy between casino and sportsbook products.
For information about our benefits, please visit https://benefitsatfanatics.com/
Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/
Salary Range
$118,000-$136,000 USD
About Fanatics
Fanatics is a leading retailer of licensed sports merchandise. The company was founded in 1995 and has grown to become the largest online retailer of officially licensed sports merchandise in the world. Fanatics offers a wide range of products, including jerseys, hats, and other apparel, as well as collectibles and memorabilia. The company has partnerships with all major sports leagues and teams, as well as with individual athletes. Fanatics is committed to providing a seamless shopping experience for its customers and has invested heavily in technology and logistics to ensure fast and reliable delivery.
