Job DescriptionPosition SummaryWe are looking for a
Senior Growth & Campaign Manager to lead organic subscription expansion across key member-led growth channels-specifically our Refer-a-Friend, Add-a-Pet, and Member Affinity Perks (TruTreats) programs.
In this role, you will own the end-to-end strategy, execution, and optimization of multi-channel lifecycle campaigns designed to drive member loyalty, increase customer lifetime value (LTV), and lower overall customer acquisition cost (CAC). You will manage an editorial calendar, run experiment-driven campaigns, optimize referral tech stacks, and lead a high-performing team to deliver measurable revenue growth across our subscription base.
This position is open to candidates in the Seattle, WA area. You will have a hybrid remote/in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week.
Key ResponsibilitiesGrowth & Lifecycle Strategy- Own Member-Led Acquisition: Lead strategy and execution for high-converting referral and expansion loops (Refer-a-Friend, Add-a-Pet), directly driving subscriber acquisition and repeat conversion.
- Loyalty & Perks Program Management: Drive engagement and retention through our member perks program (TruTreats) and local community/event marketing initiatives.
- Experimentation & Optimization: Conduct ongoing A/B testing across incentives, copy, creative, and channel mix to optimize conversion rates, referral velocity, and program ROI.
Integrated Campaign Operations- Campaign Roadmap & Editorial Calendar: Define, manage, and execute the annual member-facing promotional calendar across lifecycle channels (Email, SMS, Push, Direct Mail, Paid Social, and In-App).
- Referral Platform Management: Oversee the operational workflow, integration, and performance of our referral platform within the marketing automation stack.
- Cross-Functional Alignment: Partner closely with Product, Analytics, Creative, and Member Success teams to build seamless end-to-end customer journeys and integrated promotional touchpoints.
Team Leadership & Analytics- Team Management & Mentorship: Direct and develop a team of growth and campaign marketers, fostering a culture of continuous learning, rigorous testing, and accountability.
- Performance Reporting: Track, analyze, and report on core growth metrics (Conversion Rates, Referral Rate, Engagement, and Campaign Revenue) to senior leadership.
Core Competencies & Mindset- Data-Driven & Experiment-Focused: Proven ability to pair creative strategy with rigorous analytics to outperform campaign benchmarks and deliver positive unit economics.
- Cross-Functional Execution: Masterful project management skills with a track record of driving cross-functional alignment in fast-paced environments.
- Brand & Creative Storyteller: Passionate about building messaging and campaigns that build long-term brand equity and member affinity.
Qualifications- Education: Bachelor's degree in Business, Marketing, Communications, or related field.
- Experience: 6+ years of progressive experience in growth marketing, lifecycle marketing, or integrated campaign management, with a track record of driving measurable revenue growth.
- People Management: 2+ years of direct team management experience.
- Subscription / B2C Focus: Demonstrated experience scaling referral, loyalty, or multi-product expansion programs within a B2C subscription or SaaS model.
- Technical Skills: Hands-on experience with referral software platforms, CRM/marketing automation systems (e.g., Braze, Klaviyo, Salesforce Marketing Cloud), and analytics tools (e.g., Amplitude, Mixpanel, Looker, Tableau).
- Industry Experience (Bonus): Prior experience in pet care, insurtech, fintech, or other regulated subscription industries is a strong plus.
Compensation:- The base salary range for this position is $110,000 - $130,000 USD on a full-time schedule.
- Along with base salary, Trupanion employees may be eligible for monthly bonuses.
- We want all employees to be invested in Trupanion's success, so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.
QualificationsAdditional InformationBenefits and Perks:- Full medical, dental, and vision benefits at no cost to the employee
- Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
- Five-week sabbatical after five years of employment
- Open, casual, pet-friendly, and fun office environment
- Free medical health insurance for your pet (1 dog or cat)
- Paid time off to volunteer at nonprofit organizations
- Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.
