5-7 years of experience in data analysis, specifically in segmentation and cohort analysis.
Strong understanding of e-commerce metrics like traffic, conversion rates, and average order value.
Proficient in handling large datasets and translating insights into actionable business strategies.
Excellent communication skills for presenting findings to diverse teams.
Detail-oriented with a strong focus on measurable growth outcomes.
Experience in consulting, high-growth startups, or marketing/analytics agencies.
Responsibilities
Build and maintain customer segments based on behavior and lifecycle stages.
Analyze cohorts to assess retention and long-term customer value.
Own reporting on web traffic and digital revenue performance.
Identify opportunities to enhance on-site conversion through various strategies.
Collaborate with marketing to evaluate campaign performance by segment.
Design and analyze A/B tests for web experiences and promotions.
Create dashboards to track key digital performance metrics.
Benefits
Hybrid work model offering flexibility.
Opportunity to work with cross-functional teams.
Access to advanced BI tools and technologies.
Focus on measurable growth and performance metrics.
Full Job Description
Description
Job Overview
The Senior Analyst will own customer segmentation, cohort analysis, and digital performance insights, with a primary focus on driving web traffic, conversion, and revenue growth. This role translates customer behavior data into clear, actionable recommendations that improve on-site merchandising, marketing effectiveness, and overall customer lifetime value.
Key Responsibilities
Build and maintain customer segments based on behavior, spend, category mix, and lifecycle stage.
Develop and analyze cohorts to understand retention, frequency, basket growth, and long-term value.
Own reporting and insights around web traffic, conversion rates, and digital revenue performance.
Identify opportunities to increase on-site conversion through merchandising, navigation, search, and promotions.
Partner with marketing to evaluate campaign performance and traffic quality by segment and channel.
Design and analyze A/B tests across web experiences, promotions, and messaging.
Create dashboards and recurring reports that track key digital and customer performance metrics.
Provide clear, actionable recommendations to digital, marketing, and sales teams.
Monitor trends in customer behavior and proactively surface growth opportunities.
Success Metrics
Website conversion rate
Traffic growth and quality Digital revenue and average order value
Customer retention and purchase frequency
Incremental revenue from tests and targeted initiatives
Job Requirements
Experienced analyst with a strong background in segmentation, cohort analysis, and digital performance.
Deep understanding of e-commerce metrics such as traffic, conversion, AOV, and retention.
Comfortable working with large datasets and turning insights into business actions.
Strong communicator who can present findings clearly to cross-functional teams.
Highly curious, detail-oriented, and focused on measurable growth outcomes.
Background in consulting, high-growth startups, ecommerce, or marketing/analytics agencies, with experience applying data to drive customer and revenue growth.
Education and Experience
Bachelor's Degree in Business, Marketing, MIS, or a related field; equivalent work experience considered.
Technology Skills
Proficiency in BI tools (e.g., Tableau) and advanced Excel skills.
