Bachelor's degree with 7+ years in upstream marketing or related fields (5+ years with a master's degree)
Experience in the medical device or healthcare industry
Excellent oral and written communication skills
Strong interpersonal skills with the ability to influence others
Willingness to travel up to 20% domestically and internationally
Responsibilities
Define global customer needs and product requirements through direct engagement
Collaborate with cross-functional teams to translate customer needs into product features
Own upstream marketing deliverables for product development phase reviews
Identify and recommend new market opportunities through business case analysis
Develop and execute product roadmaps and long-range plans
Integrate reimbursement and regulatory considerations into product strategy
Drive launch readiness and transition new products to commercial execution
Benefits
Comprehensive medical, dental, and vision insurance
Access to wellness programs and mental health resources
Competitive 401(k) plan with immediate vesting
Generous paid time off and flexible work arrangements
Opportunities for continuous learning and career advancement
Recognition programs for achievements and contributions
Supportive work environment with team-building and volunteer opportunities
Full Job Description
Coloplast's Interventional Urology business has an exciting career opportunity available in our Global Upstream Marketing team for a Senior Global Product Manager, located at our North America headquarters in Minneapolis. In this role, you will report to the Group Manager of Global Upstream Marketing and will have global responsibility for upstream product marketing deliverables across the product lifecycle, from opportunity assessment through launch readiness and post-market lifecycle decisions for an assigned segment of the IU portfolio. You will build business cases and define project scope for new products by understanding our markets, customers, and competitors to advance business goals. You will help achieve those goals by providing Voice of Customer (VoC) and Voice of Business (VoB) throughout the Product Development Process (PDP).
Major Areas of Accountability
Define global customer needs and product requirements through direct engagement with customers and commercial teams.
Collaborate with a cross-functional team including R&D and downstream marketing partners to translate customer requirements into meaningful product features and analyze trade-offs between customer needs, technical feasibility, risk, cost, and time-to-market.
Own upstream marketing deliverables for PDP phase/gate reviews for assigned programs
Identify, assess, and recommend new market opportunities including business case analysis, financial modeling, and competitive analysis to inform portfolio prioritization.
With the Global Upstream Marketing team, develop and execute product/therapy roadmap(s) and long-range product plans.
Develop compelling value propositions and strategic product positioning for assigned programs.
Integrate reimbursement, regulatory, and market access considerations early in product strategy and development.
Develop the claims matrix and, with Medical Affairs and cross-functional teams, the evidence plan for new products.
Drive launch readiness and transition new products to downstream marketing for commercial execution.
Own upstream inputs to post-market lifecycle decisions, including enhancements, cost reduction, SKU rationalization, and end-of-life strategies.
Build and maintain relationships with commercial teams and key opinion leaders to inform product development.
Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the AdvaMed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
Other duties as assigned.
Basic Qualifications
Bachelor's degree with 7+ years of upstream marketing, product management, marketing strategy, or related experience (5+ years with a master's degree)
Medical device or healthcare industry experience required
Excellent oral and written communication skills
Strong interpersonal skills with the ability to influence and lead others
Ability to travel up to 20% domestically and internationally, to meet with customers, attend scientific conferences, and evaluate new technologies
Preferred Qualifications
Demonstrated experience using qualitative and quantitative VoC research practices and translation of user needs to product requirements
Proven ability to develop business assessments, strategies, and tactics to drive business objectives
Financial modeling, forecasting, planning, and analytical skills
Ability to understand complex technical product information
Ability to learn and become a subject matter expert across multiple therapy areas
Strong organization and prioritization skills with the ability to manage several projects simultaneously
Ability to perform under pressure and in a dynamic environment
High degree of initiative, motivation, and accountability for results
Solution-oriented problem solver
Project management experience
Ability to work with all levels of management
Proficiency in Microsoft Excel, PowerPoint, and Word At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:
Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way
Competitive Compensation: The compensation range for this position is $142,000 - $160,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.
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About Coloplast Corp
Coloplast Corp is a Danish multinational company that develops, manufactures and markets medical devices and services related to ostomy, urology, continence, and wound care. The company was founded in 1957 and is headquartered in Humlebaek, Denmark. Coloplast operates globally with production facilities in Denmark, Hungary, China, and the United States. The company's products are sold in more than 140 countries. Coloplast is committed to improving the quality of life for people who have intimate healthcare needs. The company's mission is to make life easier for people with intimate healthcare needs by developing products and services that make a difference to their lives.
