Hands-on mentality with adaptability to operational and logistical tasks
Capability to shift between strategic planning and tactical execution
Responsibilities
Spearhead experiential marketing strategies, from concept to execution
Oversee sponsorship lifecycle, including negotiations and brand experiences
Define end-to-end event strategy, targeting audience and measuring impact
Translate brand strategy into immersive experiences that build trust
Structure event sponsorship deals and manage cross-functional negotiations
Mobilize teams around event priorities for rapid execution
Manage program budgets, optimizing resources for high-quality activations
Benefits
Participation in annual bonus program
Eligibility for equity incentive plan
Generous company benefits program
Full Job Description
In this hybrid role based in Los Angeles or New York, you will report to the Global Experiential Marketing Lead.
You Will:
Spearhead US and select global experiential marketing strategies, driving high-impact initiatives from concept through execution.
Oversee the end-to-end lifecycle of sponsorships and partnerships, leading property identification, strategic alignment, commercial negotiations, and on-site brand experiences.
Drive end-to-end event-based strategy defining target audience segments, determining optimal event formats and scale, and establishing clear measurement frameworks to drive business impact.
Serve as the steward of Waymo's brand vision, translating brand strategy into immersive, world-class experiences that foster public trust in autonomous technology.
Lead event sponsorship deal structuring and contract negotiations partnering with cross-functional partners, legal and finance teams to maximize asset value, ensure favorable commercial terms, and protect brand interests across all agreements.
Mobilize leadership and cross-functional teams behind event priorities, securing rapid approvals through clear, proactive communication to execute at speed.
Manage program budgets with attention to detail, optimizing resource allocation and vendor negotiations to deliver premium activations with high cost-efficiency.
You Have:
10+ years in an event specific role leading high-impact experiences in the US.
Deep knowledge of the region's experiential landscape, with a strong understanding of regional event industry trends and audiences.
Extensive experience navigating the event sponsorship ecosystem, with a proven ability to evaluate value, negotiate high-stakes agreements, and oversee seamless on-site asset delivery.
Exceptional project management and organizational skills, with the ability to manage multiple complex initiatives simultaneously.
A roll-up-your-sleeves mentality with the flexibility to jump into operational, creative, or logistical functions to keep projects moving forward as we scale the team.
A natural ability to balance high-level strategy with hands-on tactical execution, seamlessly pivoting across shifting priorities and expanding project scopes.
We Prefer:
Global sponsorship experience.
Experience in the autonomous vehicle, mobility, or a similarly highly regulated, pioneering technology sector.
Experience thriving in a fast-paced, high-growth environment.
Travel Requirements:
30% - Willing to travel globally as required
The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.
Waymo employees are also eligible to participate in Waymo's discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.
Salary Range
$210,000-$259,000 USD
About Waymo
Waymo LLC is a self-driving technology development company. It is a subsidiary of Alphabet Inc., the parent company of Google. Waymo develops autonomous driving technology and provides ride-hailing services through its Waymo One program. The company has been testing its self-driving technology on public roads since 2009 and has logged millions of miles of autonomous driving. Waymo has partnerships with several automakers and has been working on developing autonomous trucks for use in logistics.
