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Macys, originally R. H. Macy & Co., is a department store owned by Macys, Inc. It is one of two divisions owned by the company, with the other being Bloomingdales. As of November 2016[update], the Macys division operates 751 department store locations in the continental United States, Hawaii, Puerto Rico, and Guam, including the prominent Herald Square flagship location in Midtown Manhattan, New York City. Macys has conducted the annual Macys Thanksgiving Day Parade in New York City since 1924 and has sponsored the citys annual Fourth of July fireworks display since 1976. Macys Herald Square is the largest department store in the world. The flagship store covers almost an entire New York City block, features about 1.1 million square feet of retail space, includes additional space for offices and storage, and serves as the endpoint for Macys annual Thanksgiving Day parade. It is estimated that the value of Herald Square is under $3 billion to more than $4 billion. As of 2015, Macys is the largest U.S. department store company by retail sales and is the 15th-largest retailer in the United States for 2014 in terms of revenue.