Undergraduate degree and 5+ years of related professional experience
Proven success in multi-channel demand generation campaigns
Strong grasp of digital marketing channels, both inbound and outbound
Experience leading demand generation across multiple regions
Proficient in Salesforce and familiar with Marketo or similar platforms
Skilled in ABM and marketing technology platforms like 6sense
Excellent communication and organizational skills
Responsibilities
Develop and execute global demand generation campaigns across various channels
Lead campaign timelines and workflows to ensure a healthy demand engine
Own email and webinar program strategy for lead generation
Collaborate with cross-functional teams to create engaging marketing strategies
Monitor and optimize KPIs to meet demand generation goals
Optimize programs for customer acquisition costs and ROI
Measure and optimize campaign performance across all channels
Benefits
Support for relocation to Wilmington or Lehi offices
Consideration for strong remote candidates nearby HQ
Opportunity to work in a fast-paced, cross-functional environment
Access to advanced marketing technology tools
Potential for career growth in a global demand generation role
Full Job Description
Essential Functions:
Develop and execute global demand generation campaigns through digital, email, webinar, and paid media channels aligned to marketing strategy that supports company, sales, and regional teams to achieve revenue and pipeline goals across NA, EMEA, and APAC
Lead deliverables across the entire marketing funnel, managing campaign timelines, workflows, and cross-functional dependencies to create a predictable and healthy demand engine across all regions
Own global email and webinar program strategy, determining channel approach, audience targeting, and creative direction to drive measurable lead generation and pipeline contribution
Collaborate with paid media, content, brand, market strategy, regional, business development, and sales teams to develop marketing strategies that inspire prospects to engage with nCino solutions
Monitor and optimize defined KPIs that are meaningful and measurable (net new leads, MQL, opportunities, pipeline contribution, ROI), contributing to quarterly demand generation goals and ensuring exceptional ROI across geographies
Continually optimize programs to ensure customer acquisition costs align with return-on-investment goals, making tactical adjustments to channel mix, targeting, and creative approach based on performance data
Own campaign performance measurement and optimization across all channels, translating data into strategic decisions that improve program efficiency, lead quality, and pipeline contribution over time
Own full media planning direction for integrated campaigns, defining channel mix, platform strategy, audience targeting, and creative approach to maximize pipeline impact
Develop standardized reporting frameworks across regions to ensure consistent performance tracking and enable data-driven decision-making
Lead regional demand program execution following awareness handoff, ensuring global consistency in execution and on-time delivery while enabling regional customization
Minimum Requirements
Undergraduate degree and 5+ years of related professional experience
Demonstrated track record of driving successful multi-channel demand generation campaigns that result in measurable lead and pipeline growth
Strong understanding of digital marketing channels, including both inbound and outbound marketing tactics
Experience owning and leading demand generation programs across multiple regions or business units, with accountability for strategy, execution, and results
Proficient in Salesforce; familiarity with Marketo or similar marketing automation platform required
Proficiency in 6sense, Marketo, or comparable ABM and marketing technology platforms, with demonstrated ability to apply these tools to audience strategy and campaign performance
Excellent communication, writing, and organizational skills, with ability to manage multiple workstreams simultaneously
Execution-driven with strong project management capabilities and comfort operating in a fast-paced, cross-functional environment
Preferred Requirements
Experience owning or leading global demand generation programs across NA, EMEA, and/or APAC
Experience building or managing campaign performance reporting using tools such as Domo, Marketo Measure, or Google Analytics to drive strategic decision-making
Experience managing webinar programs as part of an integrated demand strategy
Advanced degree in Marketing, Business, or related field
Location: We'd love to have you at our Wilmington headquarters or our office in Lehi, and we're happy to support relocation. Strong remote candidates nearby HQ in Raleigh or Charlotte will also be considered.
The pay range for this role is based on relative market data and alignment with our compensation philosophy. The range displayed reflects the minimum and maximum of the pay range for each job posting, which is used to determine new hire rates/salaries and takes into consideration multiple factors including but not limited to knowledge, skills, abilities, proficiencies, experience, education, licensures/certifications, as well as business and organizational needs. nCino reserves the right to modify the posted range consistent with our internal practices and external market movement. The recruiter for this job posting can share more compensation details during the recruitment process, as base salary is only one component of the total compensation package per position posted.
The base salary range for this job is:
$81,600-$138,700 USD
About nCino
nCino is a cloud-based banking software company that was founded in 2012. The company provides a range of solutions to financial institutions, including loan origination, account opening, and customer relationship management. nCino's software is designed to help banks and credit unions streamline their operations, reduce costs, and improve the customer experience. The company has received numerous awards for its innovative technology and has been recognized as one of the fastest-growing companies in the United States.
