5-8+ years of B2B field marketing, event marketing, or demand generation experience, ideally in enterprise SaaS
Proven track record in designing and executing regional marketing programs that drive pipeline and bookings
Experience managing a field marketing budget, including forecasting and ROI reporting
Demonstrated success in planning executive-level programs for enterprise audiences
Familiarity with account-based marketing (ABM) principles and collaboration with sales teams
Proficiency in Salesforce, Marketo, and event platforms like Cvent
Experience mentoring junior team members is a plus
Willingness to travel across North America (25-40%)
Responsibilities
Own and execute the North America field marketing strategy and event calendar
Collaborate with sales and marketing teams to implement programs that drive pipeline and ROI
Design and lead executive briefings and account-based field programs
Build and scale sales enablement events, including training and workshops
Lead regional field activations from concept to measurable results
Manage relationships with stakeholders, agencies, and vendors for seamless event experiences
Set standards for post-event reporting and pipeline attribution
Maintain the North America field marketing calendar and strategy
Mentor field marketing associates in program execution
Act as a strategic advisor to regional sales leaders on targeted marketing plans
Benefits
Opportunity to lead high-impact marketing initiatives
Collaborative work environment with cross-functional teams
Mentorship opportunities for career growth
Exposure to executive-level programs and decision-making
Travel opportunities across North America for events
Full Job Description
Responsibilities
We are looking for an exceptional Senior Field Marketing Manager to own and drive our North America field marketing strategy. In this role, you will lead the strategy, planning, and execution of high-impact field marketing programs - trade shows, executive-level programs, and regional activations - that connect Workato sales and leadership with prospects, customers, partners, and our developer community to drive new logos, accelerate deals, expand accounts, and fuel pipeline.
In this role, you will also be responsible to:
Owning the strategy and end-to-end execution of events, experiences and executive program calendar across North America aligning investment to pipeline and revenue priorities
Partner closely with sales and extended teams including Demand Generation, Product Marketing to ensure the right implementation of programs to drive pipeline and ROI
Designing and leading executive briefings, roundtables, and account-based field programs in close partnership with sales leadership and the ABM team
Building and scaling our sales enablement event motion, including training, webinars, and workshops that arm sellers to drive pipeline for core sales team.
Leading regional field activations - dinners, sponsorships, and co-branded events with partners and customers - from concept through measurable results
Managing relationships with internal stakeholders, agencies, and vendors to deliver seamless, on-brand event experiences, negotiating contracts and holding partners accountable to scope and budget
Setting the standard for post-event reporting and pipeline attribution, delivering insights and recommendations to sales and marketing leadership
Building and maintaining the North America field marketing calendar and strategy, keeping cross-functional teams aligned and prioritized
Mentoring and providing guidance to field marketing associates/coordinators supporting program execution
Acting as a strategic advisor to regional sales leaders, translating pipeline and account goals into targeted field marketing plans
5-8+ years of B2B field marketing, event marketing, or demand generation experience, ideally in enterprise SaaS
Proven track record designing and executing regional marketing programs that measurably contributed to pipeline and bookings targets
Experience owning a field marketing budget, including forecasting, vendor negotiation, and ROI reporting
Demonstrated success planning and running executive-level programs (briefings, roundtables, advisory events) for enterprise audiences
Working knowledge of account-based marketing (ABM) principles and experience partnering with ABM and sales teams on account-level strategy
Proficiency with Salesforce, Marketo, and event platforms such as Cvent; comfort working with pipeline and attribution reporting
Experience managing or mentoring junior team members or coordinators is a plus
Willingness to travel across North America as needed to support events (approximately 25-40%)
Soft Skills / Personal Characteristics
Strategic thinker who can also roll up their sleeves to execute flawlessly under tight timelines
Confident, credible communicator who can influence and align senior sales and marketing stakeholders
Highly organized program manager comfortable owning multiple concurrent, high-visibility initiatives
Data-driven approach to measuring program impact and making the case for continued or reallocated investment
Collaborative operator who builds trust quickly with global, cross-functional teams, partners, and vendors
(REQ ID: 2980)
About Workato
Workato is an enterprise automation platform that allows businesses to integrate their applications and automate their workflows. The company's platform uses AI and machine learning to help businesses streamline their operations and improve their productivity. Workato offers pre-built integrations for over 1,000 applications, as well as a drag-and-drop interface for creating custom integrations. The company was founded in 2013 and is headquartered in Redwood City, California.
