About the roleWe're looking for a highly organized, proactive, and detail-oriented Senior Field Marketing Manager to help lead Socure's event-driven pipeline generation efforts. This role sits at the intersection of field marketing, account engagement, and sales development, and will sit on the Field Marketing team.
In this role, you'll drive revenue from strategic hosted and third-party events, coordinate onsite logistics and executive meetings, support account-based outreach efforts, and partner closely with our MDR, Vertical Marketing team, and Sales teams to ensure successful pre-event and post-event engagement strategies.
This is an ideal opportunity for someone who is eager to drive revenue from field marketing events, and who enjoys fast-paced execution, cross-functional coordination, all while creating exceptional experiences for prospects, customers and internal stakeholders alike.
What you'll do- Partner closely with Field Marketing, GTM Pods, and Vertical Marketing to help develop our event strategy
- Own the event planning and execution for all major hosted events and summits
- Coordinate with external vendors to negotiate contracts, meet deadlines and deliverables, and manage budgets
- Build and manage outbound outreach sequences in Apollo to drive attendance with our target accounts
- Create opportunity overviews and clear instructions for our executive team in attendance
- Manage attendee engagement, meeting status, and follow-up actions before, during, and after events to drive impact and revenue
- Ensure timely collection of post-event reporting and follow-up activities from internal stakeholders within SLAs
- Track and analyze event ROI and key performance metrics, providing recommendations for continuous improvement.
What you bring- 5+ years of experience in event planning, marketing events, or trade show management, preferably in B2B SaaS, fintech, cybersecurity, or fraud prevention.
- Proven ability to manage multiple events simultaneously, from small executive roundtables to large industry conferences.
- Strong understanding of event marketing, lead generation, and audience engagement strategies.
- Excellent project management, budgeting, and negotiation skills.
- Experience managing event production, sponsorships, and vendor partnerships.
- Ability to work cross-functionally with Marketing, Sales, and Product teams to align event strategies with business objectives.
- Proficiency with event management tools (Cvent, Eventbrite, Salesforce, Marketo, or similar).
- Strong communication and presentation skills, with an eye for branding and storytelling.
- Willingness to travel for on-site event management as needed.
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