Strategy, Planning & Integrated Execution

• Own the annual event calendar and portfolio framework for an assigned segment,and align tointegrateaudience signals, competitive timing, and account-level priorities intoan event plan.

• Lead cross-functional planning across marketing, sales, product, and customer success to ensure eventprogramsare sequenced, resourced, and aligned to go-to-market objectives.

• Manage and execute 15+ multi-tier events annually while leading CONNECT workstreams; maintain portfolio-level performance scorecards and present data-backed recommendations to marketing leadership.

• Act as the primary backup to the Event Team Manager, representing the team in meetings and presentations and ensuring continuity of operations.

Audience Targeting & Pipeline Influence

• Lead pipeline influence strategies for priority accounts through event activations deliberately sequenced to build buyer confidence and accelerate time-to-close.

• Build repeatable sales enablement frameworks that connect event engagement to pipeline creation; partner with sales leadership to co-own follow-up execution and pipeline targets.

• Drive attendee engagement through innovative strategies, ensuring effective lead capture and structured post-event follow-up to optimize ROI.

Brand Expression & Stakeholder Presence

• Elevate the organization's brand presence across high-priority events through differentiated content and activation concepts that create a memorable, distinctive impression.

• Develop and deliver executive-level event strategy communications to VP and SVP audiences

• Partner across Product Marketing, Content, and Design to ensure strategic alignment on event vision, messaging, and brand representation across all materials, signage, and promotional assets.

• Cultivate relationships with clients, prospects, vendors, and strategic partners through curated, high-touch event experiences designed to deepen relationships and advance pipeline objectives.

Data-Driven Decision Making & Continuous Improvement

• Synthesize competitive intelligence, market trends, and performance data to makeeventinvestment recommendations;assist tobuild the analytical case for continuing, scaling, or sunsetting events.

• Evaluate and recommend marketing technology solutions based on functional fitandintegration requirements; build reusable AI-assisted workflows that improve team efficiency.

• Conduct in-depth post-event analysis measuring ROI, attendee quality, and pipeline contribution; leverage data and insights to continuously refine future event strategies.

• Serve asaprime point of contact for the team's Marketing Efficiency AI Objectives; mentor and onboard new Event Managers on tools, processes, and standards.

Full-Lifecycle Event Execution

• Orchestrate multiple simultaneous events across different planning phases without degrading quality or missing commitments; establish execution standards and escalation protocols adopted across the team.

• Design and enforce onsite operational frameworks for flagship events governing staff deployment, contingency protocols, and vendor management standards.

• Own the full event lifecycle from event selection and contract execution through onsite management and post-event close-out.

Budget & Financial Management

• Manage multi-million-dollar event portfolio budgets withsharedownership of annual planning, in-year reallocation, and large-scale contract negotiation for flagship sponsorships.

• Assist in building investment scenarios that model the revenue impact of different spending levels; co-present tradeoff analyses that enable senior leadership to make confident investment decisions.

Attendee Experience & Engagement Design

• Architect high-impact event experiences for priority accounts designed to shift buyer perception, deepen executive relationships, and accelerate commercial conversations.

• Lead hosted and experiential events including executive dinners, private roundtables, hosted conferences,industry tradeshowsand VIP activations-with intentionality around specific goals.

• Lead the execution of C-suite and VP-level engagement at Tier 1 and Tier 2 events;uplevelexecutive engagement playbooks that are repeatable across the portfolio.

Thought Leadership & Category Positioning

• Ensure the organization's category leadership narrative is expressed consistently across events and owned experiences through speaking sessions, panels, and hosted content.

• Identify and secure speaking opportunities aligned to the company's most important category narratives; partner with subject matter experts and Product Marketing to develop compelling session content.

• Utilize industry knowledge to pinpoint and prioritize participation in key events, conferences, and trade shows that reinforce the organization's category leadership position.