Position Overview:
The Senior Downstream Marketing Product Manager is responsible for developing and implementing strategies, promotions, and campaigns that drive sales revenue growth worldwide. The Senior Downstream Marketing Product Manager owns a group of product lines, from developing the commercialization strategy for global market launches to planning the product's end-of-life.
What you will do:
- Develop and implement marketing plans, pricing and selling strategies, and promotional programs.
- Develop product positioning, create marketing collateral, and demonstrate clinical/economic value proposition.
- Create effective digital and printed sales tools highlighting key product features and benefits.
- Respond to product-related inquiries from internal and external customers.
- Educate customers on the technical, procedural, and/or clinical characteristics of assigned product lines.
- Train sales personnel on the technical, business, and clinical aspects of products and procedures.
- Conduct regular field visits to maintain a first-hand understanding of the market, the customer, the direct sales team, and the distributors.
- Analyze and monitor sales data to illustrate product and market performance.
- Evaluate new business and product opportunities.
- Design and implement key regional strategies.
- Align business needs with demand planning.
- Develop strategies that optimize sales growth.
- Conduct competitive market research and analyses.
- Grow product/brand awareness through social media.
- Advocate and participate in the company's Quality system, demonstrating a commitment to patient safety and product quality.
- Identify and groom Key Opinion Leaders as advocates for the company.
Skills for Success:
- Bachelor's Degree required.
- Five or more years of relevant marketing or sales experience in medical devices.
- Strategic and analytical thinker.
- Strong organizational skills.
- Ability to prioritize tasks in a fast-moving environment.
- Ability to manage multiple products and projects simultaneously.
- Strong proficiency in MS Office applications.
- Demonstrated success in developing relationships with colleagues, customers, and industry leaders.
- Excellent interpersonal, selling, communication, and presentation skills.
- Financial analysis, forecasting, and budget management.
- Experience developing and successfully executing marketing plans.
- Experience launching new products and creating sales growth through digital marketing campaigns.
- 10-20% travel, occasionally over weekends, with the ability to travel internationally.
