BS/BA in a relevant field; MBA, MD, PhD preferred.
12+ years in pharma/biotech/biopharma.
Proven experience in brand strategy development in cross-functional settings.
Must have experience in cell and gene therapy.
U.S. launch experience is essential.
Strong strategic thinking and problem-solving skills.
Ability to manage multiple priorities effectively.
Exceptional interpersonal and collaborative skills.
Demonstrated people management and team-building experience.
Strong business acumen and financial skills.
Advanced communication and presentation abilities.
Responsibilities
Develop and lead brand strategy for Risto-cel, ensuring cross-functional alignment.
Own brand positioning, messaging, and competitive strategy development.
Lead commercial launch readiness and execution with cross-functional partners.
Direct HCP and Patient marketing strategy, overseeing agency execution.
Manage a team of marketing, insights, and operations professionals.
Oversee customer and market insights generation through research and competitive intelligence.
Lead scenario planning, risk management, and launch contingency strategies.
Manage budget effectively.
Benefits
Opportunity to lead the commercialization of a groundbreaking gene therapy.
Collaborative work environment with cross-functional teams.
Role in a high-impact position within a growing franchise.
Potential for professional growth in a dynamic biotech setting.
Located in Cambridge, MA, a hub for biotech innovation.
Full Job Description
Position Overview:
Beam is looking for a highly motivated, strategic and driven commercial leader to join our growing Hematology Franchise. The Senior Director / Vice President, Hematology Marketing will drive brand strategy development, commercial launch readiness and execution for Beam's lead asset, Risto-cel, an ex vivo autologous hematopoietic stem cell-based gene therapy for the treatment of severe sickle cell disease (SCD). This is a high impact role for Beam's potential first product commercialization. The successful candidate plays a critical role in leading the marketing and marketing operations team.
The Senior Director / Vice President, Hematology Marketing, reports into the SVP, US GM.
Responsibilities:
Develops and leads brand strategy for Risto-cel and ensures alignment across key cross-functional stakeholders including Medical, Market Access, Key Account Management Team and Technical Operations.
Owns development of brand positioning, messaging, and competitive strategy.
Leads commercial launch readiness and execution in close collaboration with cross-functional partners.
Directs HCP and Patient marketing strategy and oversees tactical execution by agency partners and marketers.
Leads team of marketing, insights and marketing operations professionals.
Oversees generation of customer and market insights through primary and secondary research, competitive intelligence and Advisory Boards.
Leads scenario planning, risk management, and contingency strategies for launch, including forecasting and supply chain coordination.
Budget management.
Qualifications:
BS/BA in a relevant academic field; MBA, MD, PhD, or other graduate degree strongly preferred.
Minimum 12 years business experience within the pharma/biotech/biopharma space.
Proven track record of developing and executing brand strategies in highly cross-functional environments.
Experience in cell and gene therapy is a must.
U.S. launch experience is a must.
Outstanding strategic thinking and problem-solving capabilities.
Must be capable of managing and prioritizing multiple activities.
Can operate in two worlds - big picture orientation with attention to detail.
Exceptional interpersonal skills and collaborative nature with strong ability to influence, motivate, inspire, encourage and develop others.
Demonstrated people management experience and development capabilities required.
Builds effective teams that work well across functions and groups.
Strong business and financial capabilities.
Advanced communication and presentation skills required.
Experience in both large and small company environments a plus.
Role is based in Cambridge, MA.
Ability to travel 25% as needed.
The salary range below reflects the full-time base salary range we expect to pay for this role at the time of posting. Base pay will be determined based on several factors including, but not limited to, relevant experience, education, scope of job, internal comparisons, and market data.
Beam Pay Range
$260,000-$375,000 USD
About Beam Therapeutics
Beam Therapeutics is a biotechnology company focused on developing precision genetic medicines using its proprietary base editing technology. The company's platform allows for precise and efficient editing of single base pairs in DNA and RNA, which has the potential to treat a wide range of genetic diseases. Beam Therapeutics' lead product candidate, BEAM-101, is a potential treatment for sickle cell disease and beta-thalassemia. The company was founded in 2017 and is headquartered in Cambridge, Massachusetts.
