Position Overview
This role can be based in our Sterling, VA or Denver, CO, or other Vantage locations, in alignment with our flexible work policy (3 days onsite, 2 days remote).
Reporting to Vantage’s Global Marketing Lead, and working closely with the Chief Marketing & Communications Officer, the Senior Director, Social Media & Content Strategy will lead Vantage's global social media and digital content function, developing and executing an audience-first strategy that strengthens the company's reputation, builds stakeholder trust, and increases understanding of the critical role digital infrastructure plays in modern society. This role is responsible for transforming Vantage's digital presence through strategic storytelling, compelling multimedia content, and platform-specific audience engagement. The Senior Director will establish a clear purpose, audience, content strategy, and success metrics for every social and digital channel, ensuring each platform effectively supports Vantage's business, reputation, community engagement, and stakeholder relations objectives.
A primary focus of the role will be building and leading a scalable content engine capable of producing high-quality, engaging, and accessible content that resonates with a broad range of audiences, including:
- Local communities
- Policymakers and government officials
- Economic development stakeholders
- Employees and prospective employees
- Media and influencers
- Industry stakeholders
- Customers and partners
- Investors and analysts
The ideal candidate is a strategic and creative leader with deep expertise in content strategy, digital communications, social media, audience engagement, storytelling, editorial planning, and emerging digital platforms. This individual will work closely with Media Relations, Policy and Government Affairs, Sustainability, Human Resources, Sales, Regional Marketing, and executive leadership to elevate Vantage's voice and strengthen its reputation across global markets.
Essential Job Functions
Social Media Strategy & Leadership
- Develop and lead Vantage's global social media strategy, defining the purpose, audience, content framework, and success metrics for each platform.
- Identify key target audiences and establish platform-specific strategies for LinkedIn, X, YouTube, Instagram, TikTok, podcasts, and emerging digital channels.
- Create audience engagement programs designed to build trust and foster dialogue with communities, policymakers, industry stakeholders, employees, recruits, and customers.
- Drive audience growth, engagement, share of voice, and positive sentiment across digital channels.
- Establish governance, policies, content standards, and publishing best practices across the organization.
- Continuously evaluate platform effectiveness and identify opportunities for innovation and growth.
Stakeholder & Reputation Storytelling
- Develop content strategies that increase understanding of Vantage's role in enabling the digital economy and supporting modern society.
- Create storytelling programs that highlight economic development impact, job creation and workforce development, community investment, sustainability initiative, energy innovation, customer successes, and employee stories and culture
- Translate complex topics into engaging, easily understandable content for non-technical audiences.
- Partner with Policy, Sustainability, Development, and Operations teams to create educational content that addresses common questions and concerns about data centers and digital infrastructure.
Content Strategy & Editorial Leadership
- Develop and oversee a global content strategy aligned with business priorities, reputation objectives, emerging issues, and stakeholder needs.
- Build and manage a global editorial calendar aligned with community engagement efforts, reputation campaigns, major announcements, industry events, policy priorities, and executive thought leadership.
- Partner with regional teams to identify meaningful local stories and stakeholder engagement opportunities.
- Ensure content is audience-centric, visually engaging, accessible, and aligned to brand standards.
- Maintain consistency in messaging across all digital and social platforms.
Content Engine & Multimedia Development
- Build and lead a centralized content engine capable of supporting global and regional storytelling needs.
- Prioritize modern content formats including: short-form video, social-first video content, reels and TikTok content, infographics, motion graphics, podcasts, interactive digital content, and executive and colleague video messaging
- Develop systems that allow content to be efficiently repurposed across multiple channels and audiences.
- Create scalable processes for turning announcements, community events, sustainability initiatives, customer stories, media coverage, and insights into compelling digital content.
- Explore emerging platforms and content formats that help reach new audiences and strengthen stakeholder engagement.
- Leverage emerging AI, automation, and content technologies to increase efficiency while maintaining quality and authenticity.
- Manage a content budget that supports a network of agencies and external content creators, influencers and paid digital spend with a constant focus on ROI
Misinformation & Digital Reputation Management
- Develop digital content strategies that proactively address misinformation and disinformation impacting Vantage, local projects, and the broader data center industry.
- Monitor social channels and digital platforms for emerging issues, false narratives, and stakeholder concerns.
- Work closely with Global Media Relations, Public Policy, Government Affairs, Sustainability, and regional teams to develop fact-based educational content.
- Create proactive campaigns that improve understanding of data centers, community benefits, energy use, sustainability efforts, and economic impact.
- Build rapid-response content frameworks that help address misinformation before it gains momentum.
- Identify, vet, and engage credible third-party digital creators, subject matter experts, community voices, and industry influencers who connect with broader audiences in authentic and accessible ways.
- Develop and manage strategic influencer and creator partnerships to amplify fact-based content, increase stakeholder reach, and counter misinformation and disinformation through trusted voices across social, video, podcast, and emerging digital platforms.
Executive & Thought Leadership Communications
- Partner with the Executive Leadership Team to develop digital thought leadership programs and manage Linked In presence for select executive leaders.
- Create social and multimedia content that elevates Vantage leaders as trusted voices in digital infrastructure, AI, sustainability, economic development, and public policy.
Measurement & Analytics
- Establish comprehensive KPIs measuring audience growth, stakeholder engagement, reach and awareness, sentiment, share of voice, content effectiveness, reputation impact
- Develop executive dashboards and reporting programs demonstrating business and reputation outcomes.
- Use audience insights and performance data to continuously refine content investments and channel strategies.
- Partner with web and digital marketing teams to continuously improve content discoverability, engagement, and user experience.
- Ensure digital channels remain relevant, current, visually engaging, and audience focused.
Team and cross-Functional Leadership
- Partner closely with Global Marketing, Media Relations, Public Policy, Government Affairs, Sustainability, Human Resources, Sales, Operations, and regional marketing teams.
- Support regional reputation campaigns and community engagement initiatives through integrated social and digital content programs.
- Serve as a strategic advisor on social media trends, digital engagement, content effectiveness, and stakeholder communications.
- Lead and mentor content creators, social media specialists, agency partners, and freelance contributors.
- Additional duties as assigned by Management
Job Requirements
The ideal candidate has successfully built modern social media and content functions in industries facing public perception challenges and has experience using digital channels to educate stakeholders, shape narratives, build trust, and drive meaningful engagement across diverse audiences.
- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, Public Relations, Public Affairs, or a related field required.
- 10+ years of progressive experience in social media, content strategy, digital communications, corporate communications, marketing, or related disciplines.
- Minimum 5 years of leadership experience managing teams, agencies, and cross-functional initiatives.
- Proven success developing and scaling enterprise social media and content programs that drive measurable business and reputation outcomes.
- Demonstrated experience building audience-first content strategies across multiple channels and stakeholder groups.
- Deep expertise in social media strategy, digital storytelling, editorial planning, content operations, and multimedia content development.
- Proven experience establishing, growing, and optimizing organizational presence on emerging and evolving social and digital platforms, including successfully launching new channels and developing platform-specific engagement strategies.
- Strong understanding of short-form video, social-first content, podcasts, visual storytelling, infographics, and other modern content formats that drive engagement across diverse stakeholder audiences.
- Experience building and operating scalable content engines capable of supporting global and regional communications, reputation, and stakeholder engagement objectives.
- Demonstrated success leveraging audience insights, analytics, and performance data to inform content strategy and channel investments.
- Experience working within complex industries facing perception challenges, public opposition, regulatory scrutiny, operational complexity, or significant stakeholder engagement requirements strongly preferred.
- Data center, digital infrastructure, technology, energy, telecommunications, utilities, industrial, transportation, real estate development, or similarly complex industry experience is preferred but not required.
- Exceptional writing, editing, storytelling, and content development skills, with the ability to translate complex topics into engaging and accessible content for diverse audiences.
- Experience managing creative agencies, production partners, freelance contributors, and external vendors.
- Strong leadership, communication, stakeholder management, and project management skills.
- Experience working within a matrixed global organization.
- Demonstrated executive presence and ability to influence senior leaders and cross-functional stakeholders.
What Success Looks Like
Within the first 12-18 months, this leader will:
- Create clearly defined audience and channel strategies for LinkedIn, X, YouTube, Instagram, TikTok, podcasts, and future platforms.
- Build a best-in-class content engine that consistently produces engaging, high-quality multimedia content.
- Significantly increase stakeholder engagement and positive sentiment across digital channels.
- Establish Vantage as a trusted source of information about digital infrastructure and data centers.
- Improve the company's ability to proactively address misinformation and educate key audiences.
- Create measurable growth in community engagement, employee advocacy, recruitment visibility, executive thought leadership, and digital reputation.
- Develop a robust pipeline of compelling short-form video, infographics, podcasts, and social-first content that supports Vantage's reputation and business objectives globally.
Physical Demands and Special Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to handle, or feel objects; reach with hands and arms; climb stairs; balance; stoop or kneel; talk and hear. The employee must occasionally lift and/or move up to 25 pounds.
Additional Details
- Salary Range: $200,000-$225,000 Base + Bonus (this range is based on Colorado market data and may vary in other locations)
- This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life a
