Senior Strategist, Paid Social

MarketOnce

$100K — $140K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in paid social with senior management level responsibilities
  • In-depth knowledge of paid social platforms like Meta and TikTok
  • Strong media strategy development and account growth planning
  • Familiarity with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) methods
  • Experience with tracking systems, including pixels and APIs, particularly Conversions API
  • Proficient in various ad formats across Meta and TikTok
  • Excellent verbal communication and presentation skills
  • Strong analytical capabilities to derive insights from data

Responsibilities

  • Act as the main strategic lead for multiple client accounts, focusing on Meta and TikTok
  • Develop and manage media strategies and growth plans for clients
  • Analyze performance data to provide actionable insights for campaign improvement
  • Create and implement growth strategies that enhance account scope and spend
  • Facilitate client communications through reports and strategy sessions
  • Collaborate with production, creative, and analytics teams for smooth strategy execution
  • Assess and offer guidance on measurement practices involving MMM and MTA models
  • Identify and resolve issues with tracking mechanisms like pixels and APIs

Benefits

  • Flexible vacation policy to encourage work-life balance
  • Comprehensive health, vision, and dental insurance provided
  • 401k retirement plan with company contributions
  • Company-paid commuter benefits for transportation
  • Opportunities for career advancement and personal development
  • Access to a vibrant and collaborative working environment in downtown Denver
Full Job Description
About the Opportunity:

We are hiring a Senior Paid Social Strategist to serve as the day-to-day client lead on paid social strategy, media planning, and account growth across a portfolio of accounts. This is a strategy and leadership role, not a hands-on-keyboard trafficking role. This person owns the thinking, the plan, the client relationship, and the results.

What You'll Do:

  • Serve as the primary day-to-day strategic lead for a portfolio of client accounts across Meta and TikTok, with additional channels in consideration such as Pinterest
  • Own media strategy, campaign planning, and account growth roadmaps for your client
  • Translate performance data into insights and a clear point of view on what to do next
  • Build and execute growth plans that expand scope, spend, and results within your existing accounts
  • Lead client communications, including reporting cadences, strategy presentations, and QBRs
  • Partner with production, creative, and analytics teams to ensure strategy translates into execution
  • Evaluate and advise on measurement approach across MMM and MTA models
  • Diagnose signal and tracking issues across pixels, APIs (Conversions API), catalogs, and Shop integrations
  • Stay current on all major ad formats and placements across Meta, TikTok, and Pinterest


What You Bring:

  • 5+ years of paid social experience, with demonstrated senior-manager-level ownership of client accounts
  • Deep working knowledge of paid social ad platforms including Meta, TikTok, and Pinterest
  • Strong grasp of media strategy and account growth planning, not just optimization within existing budgets
  • Working understanding of MMM and MTA measurement models, and when each applies
  • Fluency in pixel and API-based tracking, including Conversions API, catalog feeds, and Shop functionality
  • Command of the full range of Meta and TikTok ad formats and extensions
  • Excellent client communication skills, comfortable presenting strategy and performance directly to clients
  • Strong analytical skills with the ability to turn a report into a decision
  • Agency experience strongly preferred


What We Offer:

  • Competitive compensation package with base salary range of $100,000-$140,000 + commission; OTE $110,000-$155,000
  • Flexible vacation policy - take the time you need to recharge
  • Comprehensive health, vision & dental insurance
  • 401k with company contribution
  • Beautiful downtown Denver office with company-paid commuter benefits (parking or RTD EcoPass)
  • Opportunity for career progression with plenty of room for personal growth


What to Expect:

  • 1st Round: 30-45 minute interview with the Recruiter
  • 2nd Round: 45-minute interview with the Hiring Manager
  • 3rd Round: 2 hours of onsite interviews with the Hiring Team


Please note that we are fully onsite work environment, and require daily presence at our LoDo/Union Station office. We are not considering remote, hybrid, or out-of-area candidates, and do not work with outside recruiting agencies.

MarketOnce will accept applications for this role on an ongoing basis.

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