Bimbo Bakeries USA

Senior Director Revenue Growth Management

Bimbo Bakeries USA$181K — $254K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA preferred
  • 10-12+ years of relevant experience
  • Strong experience in Revenue Growth Management (RGM), pricing, and category strategy
  • Solid financial acumen and P&L experience
  • Competency in delivering category revenue, mix, and margin targets

Responsibilities

  • Own the Category Revenue Growth Management (RGM) strategy
  • Lead the development of Pack-Price Architecture & Portfolio strategy
  • Define and implement promotional strategy and guardrails
  • Connect brand strategy to financial and commercial processes
  • Drive both short-term delivery and long-term value creation
  • Facilitate cross-functional alignment among departments
  • Build RGM capability and lead the team

Benefits

  • Comprehensive benefits package
  • Annual bonus eligibility
  • 401k plan with company match
Full Job Description


#LI-SO1

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $181,600 - $254,200

Comprehensive Benefits Package

Annual Bonus Eligibility

401k & Company Match

Position Summary:

The Sr. Director, RGM - Category Strategy is responsible for leading the end-to-end Revenue Growth Management strategy for a defined portfolio of brands and categories, ensuring delivery of sustainable revenue, mix, and margin growth.

This role owns the development of pricing, pack-price architecture (PPA), portfolio strategy, and promotional guardrails, connecting brand strategy with commercial execution. The leader defines both short-term actions and long-term strategic roadmaps aligned with AOP, financial targets, and enterprise priorities.

As a key member of the RGM leadership team, this role partners closely with Marketing, Sales, Finance, and Customer Planning to ensure strategies are grounded in consumer needs, channel dynamics, and value creation opportunities.

Key Responsibilities:
  • Own Category RGM Strategy
  • Lead Pack-Price Architecture & Portfolio Strategy
  • Define Promotional Strategy & Guardrails
  • Connect Strategy to Financial & Commercial Processes
  • Drive Short-Term Delivery & Long-Term Value Creation
  • Lead Cross-Functional Alignment
  • Build RGM Capability & Team Leadership

Leadership Competencies:
  • Situational Adaptability - Adapts approach and attitude in real time, according to the changing demands of different solutions.
  • Drives Engagement - Creates a climate where people are motivated to do their est to help the organization achieve its objectives.
  • Ensures Accountability - Holds self and others accountable to meet commitments.
  • Manages Complexity - Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Education and Work History:
  • Bachelor's degree required; MBA preferred
  • 10-12+ years of relevant experience
  • Strong experience in RGM, pricing, and category strategy
  • Strong financial acumen and P&L experience

Preferred qualifications:
  • Delivery of category revenue, mix, and margin targets
  • Strong category RGM strategy and execution
  • Implementation of pricing, PPA, and promo frameworks
  • Cross-functional alignment

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

About Bimbo Bakeries USA

Bimbo Bakeries USA, Inc. is the American corporate arm of the Mexican multinational bakery product manufacturing company Grupo Bimbo. It is the largest bakery company in the United States. The company, headquartered in Horsham, Pennsylvania, a suburb of Philadelphia, owns many fresh bread and sweet baked goods brands in the United States, including Entenmann's, Sara Lee, and Thomas'. It is also a top advertising sponsor for many major soccer teams around the globe.
Learn more about Bimbo Bakeries USA

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