THE CREATIVE MANDATE:We now run two brands that serve two genuinely different people. DSC talks to the value-seeking, performance-first shopper - blunt, funny, no bougie, stop paying for the extra. Truly talks to the experiential, community-led beauty consumer - gourmand, bold, joyful, creator-fed. Both are loved for being unmistakably themselves.
The consumer should never see the seam. Two brands, two voices, no rebranding and no dilution of either identity. Behind the curtain, though, there is enormous leverage to find: shared design capability, shared packaging discipline, shared ways of working, and a shared standard for what good looks like.
Holding both of those truths at once - rigorous separation on the front end, deliberate synergy on the back end - is the job.
ROLE SUMMARY:We are looking for a Sr. Portfolio Director, Creative & Design to lead all brand creative across the DSC portfolio. You will own how both brands show up to consumers: the concepts, the voice, the design language, the packaging, and the standard.
You will lead two creative teams and the brand voice function - the DSC creative team, the Truly creative team, and our Brand Voice owner - with Creative Directors and Associate Creative Directors reporting to you. You will report directly to the Chief Brand & Innovation Officer.
This is a lead-through-others role that has not stopped being a maker's role. You will still be in the room concepting. But your primary output is direction, judgment, and standard - and your primary discipline is restraint. These teams are fast, scrappy, and produce the overwhelming majority of their content in-house without an agency. That is an asset, not a problem to be solved with process. The best version of this hire raises the ceiling on the work without slowing it down or making it look like it came from the same place.
RESPONSIBILITIES:- Set and drive strategic creative direction across both brands - the ideas, the standard, and the through-line from brand strategy to executed work
- Lead, coach, and grow the creative organization: Creative Directors, Associate Creative Directors, designers, copy, and social content - across both brands and the Brand Voice function
- Protect each brand's distinctiveness. Ensure DSC and Truly remain unmistakably separate to the consumer in voice, design language, and casting, with no drift toward a house style
- Own brand voice consistency for both brands across every channel - paid, owned, earned, retail, packaging, and site - in partnership with the Brand Voice owner
- Lean into concept and ideation personally on the moments that matter most: platform work, launches, and tentpole campaigns
- Keep a pulse on culture/competitive trends in both personal care and grooming for DSC and Beauty for Truly to continue to be on the cutting edge of fashion, social, digital and marketing trends
- Partner with CBIO on packaging portfolio strategy and design across both portfolios - architecture, hierarchy, shelf impact, and the finish and quality the consumer is paying for
- Define how products come to life across every portfolio and channel, from PDP through retail shelf, and build the creative toolkits that let channels execute without re-briefing
- Identify and capture synergy behind the scenes - shared capability, tooling, production, design systems, and standards - without letting it surface as sameness in the work
- Partner with Brand Management on briefs, ensuring creative is engaged early enough to shape strategy rather than decorate it
- Partner with Channel, Retail, and Amazon leads so creative is built for where it actually runs
- Set the bar for creative quality and hold it, including the hard conversations, while leaving teams the autonomy to get there their own way
- Build the operating rhythm for creative review - fast, clear, decisive, and light enough that it does not become a bottleneck
- Champion our AI-native creative stack, expanding what the team can produce and test while keeping the ideas and the humor human-led
- Manage creative resourcing, prioritization, and contractor and partner relationships against portfolio priorities
- Represent creative to the executive team and the Board, and make the case for the work
REQUIREMENTS:- 10+ years of creative experience, including 3+ years leading creative leaders - Creative Directors or Associate Creative Directors reporting to you
- A portfolio that shows range across brands and voices, not one signature style applied repeatedly
- Experience leading creative for more than one brand or distinct audience simultaneously
- Deep concepting credibility - you still generate ideas, not only judge them
- Demonstrated ownership of brand voice and design systems across channels
- Hands-on packaging and structural design experience, including portfolio architecture and retail shelf considerations
- Experience across both brand and performance creative, and comfort with the volume and velocity social-first channels demand
- Background in beauty, personal care, grooming, or comparable consumer categories strongly preferred; experience across both male- and female-skewed brands is a significant plus
- Agency and in-house experience is ideal; you understand the tradeoffs of each
- Fluency with AI-enabled creative tools and a point of view on where they help and where they flatten the work
- Proven ability to raise quality inside a scrappy, high-velocity team without adding weight - track record of protecting a team's culture, not standardizing it
- Excellent communicator and persuasive presenter, able to sell the work to executives, retailers, and skeptics
- Comfortable with ambiguity, integration work, and a portfolio that is still taking shape
POSITION TYPE:This is a full-time exempt position.
WORK ENVIRONMENT:This position is in-office, working out of our HQ in Durham, North Carolina 3x a week.
SALARY:$210,000 - $235,000 + Bonus
BENEFITS:- Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
- Free life insurance, short term disability and long term disability
- 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
- Unlimited vacation and generous sick time
- Half day Fridays year-round (subject to business needs)
- 12 weeks of fully paid parental leave
- 4 weeks of fully paid disability leave
- Free Dollar Shave Club Products
- Monthly cell phone stipend
APPLICATION PROCESS:All applications must be submitted via our Applicant Tracking System, Greenhouse, in order to be considered. Once you submit your application, the recruiting team will review your submission and will reach out if your skill sets and/or qualifications match our needs. If selected, you'll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position will remain open and we'll be accepting applications until the role is filled.
