As
Senior Director of Sales, you'll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day.
Your Role:As the
Senior Director of Sales, your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You'll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.
Position Highlights:- Schedule: Core business hours with flexibility for evening and occasional weekend tours, events, and business needs
- Location: Menomonee Fallas, WI - Onsite
- Compensation: $55k-$65k base salary + uncapped commission opportunity, with total earning potential of $120k+
- Travel: Limited for regional meetings or training
What You'll Do:- Execute all facets of the company's Sales Playbook, including discovery, tours, follow-up, objections, and closing
- Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
- Build, nurture, and maintain referral networks through external outreach, presentations, and business development
- Manage inquiries from all lead sources, providing timely responses and professional follow-up
- Conduct personalized tours and discovery meetings to connect with prospective residents and families
- Maintain accurate CRM data to track leads, activity, and conversion metrics
- Plan and execute community marketing initiatives and sales events to drive qualified leads
- Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
- Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
- Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families
- Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
- Represent the community with professionalism, integrity, and compassion in all interactions
Qualifications:- High school diploma or equivalent required
- Minimum of two years of sales and marketing experience preferred
- Valid driver's license in good standing and reliable access to a personal vehicle required; local travel is reimbursed in accordance with the company's mileage reimbursement policy
- Demonstrated ability to achieve sales targets and/or occupancy goals preferred
- Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook); experience with CRM systems or similar technology preferred
- Strong communication, presentation, relationship-building, and interpersonal skills
- Excellent organizational and time-management skills with the ability to manage multiple priorities and meet deadlines
- Professional and compassionate approach with a resident- and family-first mindset, a genuine passion for serving seniors, and a strong focus on positive outcomes
- Ability and willingness to work onsite, conduct community tours, and participate in local community and networking events as needed
Benefits You'll EnjoyFor eligible employees, we offer a comprehensive benefits package that includes competitive pay, medical, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and career growth opportunities, wellness-related benefits, and additional support through our Employee Assistance Program (EAP).
JOB CODE: 1004606
