7+ years of progressive sales experience, with 3+ years managing inside and outside sales teams.
Proven track record of exceeding revenue targets and launching new territories.
Expertise in wholesale and reseller sales dynamics and partner relationship management.
Experience in CRM-driven sales environments with a focus on data quality.
Strong operational skills with a data-driven mindset and commercial judgment.
Proven coaching abilities, developing frontline reps into top performers.
Ability to engage with senior decision-makers and sell alongside the team when necessary.
Comfortable in a fast-paced, resource-constrained environment with a sense of ownership.
Bachelor's degree required.
Responsibilities
Lead and develop inside and outside sales teams, setting quotas and performance expectations.
Manage the full sales funnel from prospecting to closing, ensuring pipeline health and accurate forecasts.
Implement a territory model, defining coverage and assigning accounts as the team scales.
Establish rigorous sales processes, including CRM hygiene and pipeline reviews.
Foster a performance culture with high accountability and a bias toward action.
Report weekly on sales performance metrics, providing data-driven recommendations to leadership.
Analyze wins and losses to refine the sales playbook and improve rep effectiveness.
Benefits
Collaborative in-office work environment in Las Colinas, TX.
Standard Monday to Friday work hours.
Opportunity to lead and shape a high-performing sales team.
Engagement in a fast-paced, dynamic work culture.
Potential for professional growth and development in a scaling organization.
Full Job Description
This role is fully on-site in our Las Colinas, TX office. Our Team thrives on in-office collaboration and real-time work, with standard hours Monday through Friday.
About The Role
The Senior Director of Sales owns the day-to-day revenue engine for Cirrus's sign channel. This role leads both the inside (phone-based) and outside (field-based) sales teams, building the processes, discipline, and team culture required to scale a high-performing, quota-driven organization selling to sign shops and franchise sign networks nationwide.
Role Responsibilities
Lead, coach, and develop a team of inside and outside sales reps selling into sign shops, setting clear quotas, call and activity standards, performance expectations, and growth paths.
Own the full sales funnel from prospecting through close, ensuring pipeline is healthy, forecasts are accurate, and reps are moving sign shop deals forward with urgency and discipline.
Execute a territory model as the team scales, including defining geographic coverage, assigning accounts, and standing up new AEs in regions with minimal existing presence.
Establish and maintain rigorous sales processes including CRM hygiene, pipeline reviews, call coaching, and territory management across both teams.
Build and maintain a performance culture with a high accountability bar, a bias toward action, and an underdog, win-through-execution ethos.
Report on sales performance weekly, including pipeline by rep, conversion rates, deal velocity, and forecast accuracy, bringing data and clear recommendations to leadership.
Identify patterns across wins and losses to continuously sharpen the sales playbook, refine messaging for the sign shop buyer, and improve rep effectiveness.
Role Qualifications
7 or more years of progressive sales experience, including at least 3 years managing both inside and outside sales teams.
Demonstrated track record of hitting and exceeding team revenue targets through disciplined execution, including building out and launching new territories as the team scales.
Deep fluency in wholesale and reseller sales dynamics, including how to build and manage partner relationships across a distributed network.
Experience with CRM-driven sales environments and a genuine commitment to data quality and forecast integrity.
Strong operator with a data-driven mindset and sharp commercial judgment.
Excellent coaching skills with a track record of developing frontline reps into top performers.
Ability to sell alongside your team when it matters and credibility to open doors with senior decision-makers.
Comfort operating in a fast-moving, bootstrapped environment where resourcefulness and ownership are expected.
Bachelor's degree required.
What Success Looks Like
A high-performing inside and outside sales team that hits quota consistently and knows exactly what winning looks like every day.
A healthy, growing pipeline of accounts across both sales motions.
A team culture defined by urgency, accountability, and pride in execution.
