Minimum 10 years of marketing experience, preferably in consumer packaged goods
Proven track record in business and brand building with multi-functional teams
Creative, resourceful, and decisive with strong problem-solving skills
Able to manage multiple projects and adapt quickly to change
Strong communication skills to influence peers and senior leaders
Experience in product launches and digital marketing campaigns
Undergraduate degree required; MBA preferred
Responsibilities
Develop marketing strategy to increase market share and revenue growth
Drive strategy and long-term planning for product portfolios
Lead new product launches from conception to execution
Create and implement innovative marketing plans and campaigns
Present marketing strategies confidently to internal and external stakeholders
Manage and mentor the marketing team, providing strategic direction
Analyze competitive landscape and consumer behavior for market insights
Benefits
Leadership role within a fast-paced, high-growth organization
Opportunity to drive strategic initiatives and impact company success
Collaborative environment with regular interactions with the executive team
Development and coaching opportunities for team members
Ability to influence product and marketing strategies at a high level
Full Job Description
About the job Senior Director of Marketing
We are looking for a strategic, creative, and entrepreneurial marketing leader. Reporting to the VP of Global Marketing, the Senior Director of Marketing will lead a team of marketers to execute marketing programs and drive overall growth and success through strategic planning. This person will take on a variety of responsibilities and play a leadership role on a small team in a fast-paced, high-growth organization. Specific responsibilities include new product launches, promotional programs, channel development, competitive analysis, and vendor management.
Manage the business as an owner by developing the marketing strategy to increase marketshare, drive top-line revenue growth and add shareholder value
Drive strategy and long-term planning across a portfolio of products
Lead new product launches from conception through execution (pricing, positioning, packaging, etc.), in both new and existing categories
Develop and execute comprehensive marketing plans, including developing innovative campaign concepts, media planning, online direct marketing, trade programs, etc.
Present with confidence to both internal and external customers. Play a lead role in retail sell-in presentations
Manage marketing team and provide coaching, development and strategic direction
Have a strong understanding of the competitive landscape and be acutely aware of new product launches, changes in competition, and anticipate market shifts. This is especially true of ecommerce and specifically Amazon
Understand consumer behavior and drivers by conducting informal market research, reading online consumer reviews, and monitoring feedback on product categories in social media
Guide preparation of marketing activity reports and present to executive management
Interact with executive team on a frequent basis
Develop and manage marketing operating budget
Bring It!
Minimum of 10 years marketing experience, consumer packaged goods industry experience highly preferred
Experienced business and brand builder with a proven track record of leading multi-functional teams to grow sales, market share and profit
Must be creative, resourceful, and decisive with strong problem-solving and team/consensus building skills, able to manage multiple projects, meet/exceed deadlines and expectations, and adjust quickly and effectively to change
Creative & open-minded thinker that draws inspiration from inside and outside the category to develop truly unique propositions
Clear and consistent communicator that is able to influence at both the peer and senior level
Experience launching products, leading cross-functional teams, setting strategic category direction, and running digital marketing campaigns, with strong organizational analytical and writing skills
Undergraduate university degree, MBA degree preferred
