Senior Director of In-Store Digital

Location: Corporate Systems Advertised Compensation: $153,500.00 to $198,100.00 Purpose: The Senior Director of In-Store Digital leads the development, execution, and continuous optimization of the company's in-store digital technology portfolio across both Retail and Food & Beverage. By advancing scalable, guest-facing solutions - such as QR Code Order & Pay, Self-Order Kiosks, and Self-Checkout - and aligning technology strategy with business needs and operational execution, this role drives adoption, improves guest experience and labor efficiency, and supports measurable revenue growth across the company. Essential Functions: • Leads the development and execution of the company's in-store digital strategy across both Retail and Food & Beverage, translating business objectives into actionable projects, priorities, and measurable outcomes • Owns the lifecycle of in-store digital products and platforms, including identification, evaluation, pilot testing, deployment, adoption, and continuous optimization • Partners with Operations, IT, Finance, Marketing, and external vendors to deliver scalable in-store solutions that enhance guest experience, improve operational efficiency, and revenue • Establishes and governs a portfolio of in-store digital initiatives, balancing business priorities, resource allocation, risk management, and return on investment • Identifies opportunities to improve revenue, labor productivity, transaction speed, guest satisfaction, and operational efficiency through technology • Leads company-wide change management efforts, ensuring successful implementation, training, adoption, and sustained operational accountability for in-store digital programs across restaurants and retail • Monitors industry trends, emerging technologies, consumer behaviors, and competitive advancements across restaurants, retail, travel, and self-service experiences to identify innovation opportunities and maintain market leadership • Aligns in-store digital initiatives with business objectives by building and maintaining strong relationships with executive leadership, operational stakeholders, airport partners, and technology providers, and communicating strategy, performance, and investment recommendations • Leads, develops, and mentors a high-performing team, fostering a culture of innovation, collaboration, accountability, and continuous improvement Reporting Relationship: The Senior Director of In-Store Digital reports to the Senior Vice President of Digital Interdependencies: Operations, Information Technology, Marketing, Finance, external technology vendors Minimum Qualifications, Knowledge, Skills, and Work Environment: • Education and Experience: The combination of education and professional experience must exceed 10 years: • In a leadership role: Requires 5 years of experience supervising a team of digital professionals • In a technical role: Requires 10 years of experience engaged in developing and implementing in-store digital user experience tools in a high-volume environment • A bachelor's degree in a program related to the functional area can count for 3 of the ten-year requirement • An MBA or a master's level degree in a program related to the functional area can count for an additional 2 years of the ten-year requirement • In the industry: 3-5 years of Hospitality, Food & Beverage, or Retail experience • Specialized Training: • Training that leads to deep knowledge of guest-facing technologies, omnichannel experiences, self-service platforms, payment technologies, and retail innovation • Training that leads to strong understanding of digital product strategy, user experience, and customer journey design • Specialized Skillset/Competencies/Traits: • Experience leading or supporting digital platforms across Retail and Food & Beverage environments, including QR code ordering, self-order kiosks, self-checkout, and other guest-facing self-service solutions • Excellent interpersonal and relationship management skills, with confidence and clarity communicating complex concepts to both technical and non-technical audiences • Proven experience leading large-scale change management initiatives, including training, adoption strategies, and driving sustained behavior change across a distributed field organization • Demonstrated experience exhibiting a continuous improvement mindset with the ability to apply new knowledge and skills to evolving business needs and optimize work processes • Highly advanced business acumen and has the strategic mindset required to understand the long-term implications of digital decisions and to advance the organization's goals • Demonstrated history of anticipating and balancing the needs of the business with the needs of complex stakeholders, the employee population, and individual circumstances • Demonstrated history of creating and maintaining positive work environments through coaching, developing, and leading teams to achieve common goals • Location/Travel: • This role may be remote • This role requires approximately 50% travel