Position Summary: The Office of Student Enrollment (OSE) manages admissions, enrollment, and transfers for students in New York City Public Schools (NYCPS) Early Childhood programs, 2-K through grade 12, including District 75 schools. Additionally, the office oversees 11 Family Welcome Centers and a call center, which are family-facing offices that conduct enrollment transactions and provide community-based support to families. The office also oversees the Office of Home Schooling, which supports families who choose to homeschool and ensures compliance with New York State education requirements. OSE designs and implements enrollment and admissions policies and processes that provide all students with access to high-quality public schools. OSE also has teams dedicated to supporting our most vulnerable students, including students with disabilities, students in temporary housing, foster care, and other special populations.
The Senior Director of Community Outreach serves as a senior leader responsible for planning, developing, implementing, and evaluating citywide outreach initiatives designed to increase awareness, access, participation, and equity in NYCPS admissions and enrollment processes, with a particular focus on early childhood admissions. The Senior Director directs research related to outreach effectiveness, identifies barriers to participation, develops evidence-based engagement strategies, and oversees teams conducting community outreach, phone banking, stakeholder engagement, and field-based enrollment support activities.
The position provides leadership and direction to permanent staff and consultants engaged in outreach and engagement efforts across New York City and serves as a key advisor on enrollment participation, family engagement, and access strategies. The Senior Director collaborates with internal and external stakeholders to ensure that outreach initiatives are informed by data, aligned with policy objectives, and responsive to the needs of families and communities throughout the five boroughs. Performs related work.
Reports to: Executive Director, Customer Service Strategy
Direct Reports: Borough Managers, Community Coordinators
Key Relationships : Office of Student Enrollment (OSE) senior leadership, Research, Analytics, and Policy team, Division of Early Childhood Education; other DOE stakeholders.
Responsibilities Research, Evaluation, and Strategic Planning
- Plans, develops, and directs research activities related to family awareness, participation, and engagement in admissions and enrollment processes.
- Establishes a citywide outreach research agenda focused on improving access to early childhood admissions programs and reducing disparities in participation across communities.
- Directs studies designed to identify barriers to enrollment, evaluate outreach effectiveness, and assess family engagement strategies.
- Selects and approves research methodologies, evaluation frameworks, and data collection approaches used to assess outreach initiatives.
- Reviews findings from research and evaluation activities and develops strategic recommendations for outreach and enrollment policy improvements.
- Uses quantitative and qualitative data to identify underserved populations and target outreach efforts where they will have the greatest impact.
- Produces reports, presentations, and briefing materials for senior leadership regarding enrollment participation trends and outreach outcomes.
- Directs and participates in studies concerning enrollment access, family engagement, and participation in NYCPS admissions programs. Adapted from enrollment planning responsibilities in the existing model position.
Community Outreach and Family Engagement
- Leads the development and implementation of citywide outreach strategies designed to increase participation in 2-K, 3-K, Pre-K, Kindergarten, and other admissions processes.
- Oversees community outreach initiatives conducted through in-person events, community partnerships, family workshops, enrollment fairs, digital campaigns, and phone banking.
- Directs stakeholder engagement efforts involving parents, caregivers, advocacy organizations, community-based organizations, elected officials, and neighborhood leaders.
- Evaluates outreach approaches and continuously refines strategies based on research findings and stakeholder feedback.
- Ensures outreach materials are accurate, accessible, culturally responsive, and available in the languages spoken by NYCPS families.
- Represents OSE at community meetings, conferences, public forums, and stakeholder events.
- Serves as a senior subject matter expert on enrollment participation and family engagement strategies.
Leadership and Program Administration
- Provides leadership and direction to outreach staff, consultants, and contracted service providers engaged in family engagement and awareness efforts.
- Establishes priorities, goals, performance measures, and work plans for outreach initiatives.
- Reviews and approves outreach plans and activities developed by subordinate staff and consultants.
- Oversees consultant performance and coordinates contracts and scopes of work related to outreach and engagement activities.
- Develops training programs and technical assistance resources to support staff, partners, and stakeholders involved in enrollment outreach efforts.
- Supervises the collection and reporting of outreach metrics and program implementation data.
Cross-Functional Coordination and Stakeholder Partnership
- Plans and carries out activities to coordinate outreach and research efforts across NYCPS divisions and with external partners.
- Collaborates with enrollment operations teams, research staff, digital product teams, communications staff, and Family Welcome Centers to support enrollment goals.
- Develops partnerships with community organizations and other public agencies to increase awareness of admissions opportunities and enrollment supports.
- Participates in conferences, meetings, and seminars concerning enrollment access, family engagement, and community outreach strategies.
- Presents findings and recommendations to executive leadership and external stakeholders.
Qualification Requirements: Minimum A Baccalaureate degree from an accredited college or university in public administration, business administration, education administration, personnel administration, management or a related field and four years of satisfactory, responsible, full-time experience in any of the above areas or in another area of specialization applicable to the position, at least 18 months of which must have been in an administrative, consultative, managerial or executive capacity; or
Education and/or experience equivalent to "1"above. However, all candidates must possess the 18 months of administrative, consultative, managerial or executive experience as described above. Preferred - 5+ years of leadership experience in the DOE and/or large organization setting.
- Successful experience leading a team.
- Excellent project management skills related to planning, organization, problem-solving and assessment.
- Ability to provide services throughout the five boroughs of the city
- Excellent organizational, analytical, interpersonal, and communication skills.
- Able to prepare clear and cogent written documents and to make verbal presentations.
- Ability to work under pressure and effectively prioritize in a demanding environment.
- Strong strategic thinking, project management skills, attention to detail, and the ability to proactively identify key issues and risks.
- Ability to build strong working relationships with constituents and represent the DOE internally and externally.
- Ability to supervise and administer a program that is citywide in scope.
- Strong customer service and problem-solving approach.
- Knowledge of compliance and regulatory issues for the placement and enrollment of students with disabilities.
- Knowledge of DOE's rules and regulations, including Chancellor's Regulations.
Note: Some evenings and/or weekend work.
Salary : $130,151 - $160,000
(Internal candidates who are selected for this position and who currently hold comparable or less senior positions within the DOE will not earn less than their current salary.)
Please include a resume and cover letter with your application. NOTE: The filling of all positions is subject to budget availability and/or grant funding. * New York City Residency is NOT Required * We encourage all applicants from the New York City tri-state area to apply. 
