Full Job Description
Join us as Senior Director, Marketing in Wilmington for the Lokelma Marketing Team, where you will play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients' lives. This role requires a strong ability to think strategically, communicate effectively, lead others, problem solve, influence, and collaborate in both scientific and commercial contexts.
Main Duties and Responsibilities
• Uses a rigorous, scientific approach to understand, navigate, and adapt to complex, rapidly changing environments; leads the creation of compelling, evidence-based content that educates and influences target audiences.
• Leads the development and end-to-end execution of the Brand strategy, aligning positioning, messaging, value propositions, and go-to-market plans to business objectives.
• Builds strong Brand advocacy among Key Opinion Leaders (KOLs) and industry influencers to amplify reach, credibility, and adoption.
• Oversees multi-channel media measurement and the analytics plan, ensuring robust KPI frameworks, performance dashboards, and actionable insights inform optimization.
• Delivers innovative, modern marketing approaches, including data-driven social media strategies and implementation tailored to diverse consumer segments.
• Assesses marketing impact continuously; makes timely course corrections, tests-and-learns, and pivots to maximize outcomes.
• Manages cross-functional brand P&L expense targets, ensuring resource allocation, ROI discipline, and financial accountability.
• Understands and clearly communicates sales performance and forecasting targets; partners closely with Sales, Finance, and Supply to align demand planning.
• Fosters a growth mindset, learning agility, and entrepreneurial thinking across the team and partners.
• Demonstrates the ability to translate innovative ideas from concept to execution, including pilots, scale-up, and post-launch optimization.
• Anticipates trends, competitive moves, and market dynamics to inform strategy, positioning, and investment decisions.
• Leverages new technology platforms and data insights to identify opportunities, personalize engagement, and accelerate performance.
• Leads with resilience; empowers teams to take ownership, experiment responsibly, and deliver high-impact outcomes.
• Drives performance and results through clear objectives, coaching, accountability, and cross-functional delivery.
• Identifies, builds, and sustains strong alliances with cross-functional partners across the enterprise and broader ecosystem.
• Champions inclusion and belonging, ensuring diverse perspectives shape strategy, execution, and talent decisions.
• Acquires, develops, and assesses marketing talent for current and future needs; builds succession pipelines and critical capabilities.
• Influences cross-functional stakeholder decisions and collaboration to ensure goals are achieved; navigates ambiguity and drives alignment.
Essential Requirements
• Bachelor's Degree
• 8+ yrs experience in one or a combination of : pharmaceutical, healthcare, scientific, clinical, institutional or related industry experience
• Including 5 yrs of Commercial experience
• Proven leadership capabilities and/or people management experience
Desirable Requirements, Skills and Capabilities
• Advanced Degree in Business, Marketing, or Science
• Strong presentation, storytelling, and executive presence
• Demonstrated ability to collaborate and influence cross functionally
• Ability to successfully work through ambiguity
• First-line leader experience and demonstrated ability to develop teams and individuals
• Demonstrated ability to drive pace, innovate for growth, and deliver impact
• Demonstrated track record of success in achieving ambitious goals or career progression
• Experience envisioning, developing, and leading HCP and consumer brand strategies and executing against it
• Strong financial acumen with the ability to assess and drive results
• Proven track record of consistent achievement or overachievement delivering strategic and operational plans within a therapeutic or business area
• Demonstrated experience in working within cross-functional business units
• Fluency in AI capabilities and tools to accelerate and drive efficiencies
• Comfort 'doing' and delivering work during high volume work periods and without agency support when necessary
Please note - Relocation assistance is not available for this position.
Date Posted
05-Nov-2026
Closing Date
10-Nov-2026