Senior Director, Marketing Intelligence & Measurement

Key responsibilities

Client‑Centric

• Lead the development of holistic, enterprise-level measurement frameworks that move beyond channel-specific metrics to capture broader business impact.
• Design and oversee multi-year learning agendas and sophisticated testing roadmaps that align with long-term client objectives and strategic business questions.
• Build and maintain strong relationships with senior client stakeholders, serving as a trusted advisor on measurement strategy, analytical implications, and industry shifts.
• Identify opportunities where advanced analytics can solve business problems, help scope the right analytical approach, and support the growth of high-value analytics work.
• Act as the senior guardian of the analytical relationship, proactively identifying potential friction points and ensuring insights remain indispensable to client success.

Product‑Led

• Use and shape reporting, BI, dashboarding, and insight-delivery environments so they better support strategic decision-making and client storytelling.
• Partner with BI and Data Engineering leads to ensure the data environment supports the strategic vision without requiring you to personally own underlying pipelines or code infrastructure.
• Help improve how analytics outputs are surfaced to clients and internal teams, including dashboards, visualizations, and strategic readouts.
• Stay current on new technologies, data platforms, and measurement developments, and recommend improvements that strengthen the quality, speed, and usefulness of analytics delivery.
• Bring strong technical fluency to cross-functional discussions so analytics, BI, and engineering teams can work toward the same business and client priorities.

Data & Measurement‑Driven

• Lead the design of measurement frameworks that connect media performance to business outcomes, long-term brand health, and enterprise-level ROI.
• Guide the use of advanced methods such as incrementality testing, forecasting, campaign evaluation, and broader modern measurement approaches where appropriate.
• Help clients navigate the transition to more modern measurement approaches, including privacy-safe strategies and more integrated views of marketing effectiveness.
• Ensure analytical outputs are accurate, decision-useful, and clearly tied to the client’s business strategy and KPIs.
• Distill complex statistical and methodological concepts into clear business implications and recommendation pathways for non-technical stakeholders.
• Keep the function focused on insight, recommendation, and decision support—not analytics for its own sake.

The Tinuiti Way

• Serve as the strategic connection between Planning, Investment, Media, and Analytics teams so data-driven insights are embedded into client planning and optimization decisions.
• Help raise the organization’s analytical maturity by improving how teams use data, connect cross-channel signals, and turn findings into action.
• Maintain a broad understanding of how measurement, planning, business context, and cross-channel execution fit together so analytics recommendations support the full marketing system.
• Stay ahead of emerging trends in measurement, privacy, AI, and media analytics and help clients and internal teams understand the implications.
• Support the creation of stronger POVs and narratives around evolving industry changes, including major shifts in data and measurement practices.

Owner Mindset

• Take accountability for the quality, usefulness, and business relevance of analytics strategy and outputs across your client scope.
• Turn broad, ambiguous business questions into structured analytical approaches with clear priorities, methods, and decision pathways.
• Identify and escalate growth opportunities where stronger measurement or deeper analytical work can unlock client and agency value.
• Improve standards, workflows, and analytical rigor over time so the team produces stronger recommendations more consistently.
• Apply a curious, growth-oriented mindset to the work and help others do the same.

People Leader

• Manage and develop direct reports at the Senior Analyst and/or Manager level, including career development, goal setting, delegation, and ongoing feedback.
• Build stronger analytical and consultative capability across the team by coaching people to tell clearer stories with data and think more strategically.
• Maintain clear standards for analytical quality, communication, and strategic usefulness of outputs.
• Support hiring, capability building, training, and succession planning for the Insights team in partnership with senior leadership.
• Foster a strong, people-first team culture rooted in accountability, curiosity, and continuous improvement.

Professional & Technical Qualifications

• Experience: 10-12+ years of experience in marketing analytics, business intelligence, management consulting, or a related field, with meaningful client-facing strategic leadership experience.
• Measurement strategy: Proven track record designing measurement frameworks and learning agendas for large brands or complex businesses, with a focus on long-term brand health and enterprise-level business outcomes.
• Modern measurement literacy: Deep familiarity with the application and interpretation of MMM concepts, incrementality testing, unified measurement approaches, and broader modern measurement trade-offs.
• Vertical expertise: Prior experience in CPG and/or Retail is strongly preferred, including familiarity with syndicated and retail-oriented data sources and path-to-purchase dynamics.
• Communication: Exceptional presentation and storytelling skills, with the ability to influence senior stakeholders through clarity, confidence, and commercial acumen.
• Technical fluency: Strong working understanding of BI tools, cloud data environments, SQL, and analytical methods; able to collaborate credibly with analysts, engineers, and data scientists without being a deep engineering owner.
• AI fluency: Demonstrated ability to use AI tools to improve personal and team effectiveness, encourage responsible experimentation, and coach others in role-appropriate, trust-but-verify use of AI.
• Leadership: Demonstrated success leading analytics talent, growing capability, and improving the quality of strategic outputs through others.
• Education: Bachelor’s degree in a quantitative or analytically oriented field (e.g., Statistics, Economics, Marketing, Business) or equivalent experience; advanced degree is a plus.

The hiring salary range for this role is $175,000 - $205,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. 8-5-101 et seq.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunit