Job DescriptionThe Senior Director of Marketing Intelligence & Decision Science will lead the evolution of Freshworks' marketing intelligence and performance ecosystem. This leader will transform how Marketing measures performance, generates insights, predicts outcomes, and drives decision-making across the business.
This role combines executive-level business performance leadership with deep analytical, operational, and technical fluency. The ideal candidate will modernize measurement frameworks, establish scalable data and insight infrastructure, advance predictive and AI-driven capabilities, and enable the organization to make faster, smarter, and more proactive decisions.
This leader will serve as a strategic partner across Marketing, Sales, Finance, RevOps, and Data/IT while helping shape the future operating model for GTM intelligence and performance management.
Marketing Intelligence & Business Performance- Own the strategic measurement framework for Marketing performance across pipeline, bookings, funnel conversion, efficiency, and revenue contribution
- Lead executive-level business performance reporting, insights, and storytelling across WBRs, QBRs, forecasting reviews, and strategic planning cycles
- Translate complex performance trends into clear business narratives, risks, opportunities, and actionable recommendations
- Establish proactive performance monitoring and early warning systems to identify emerging trends and business risks
- Drive standardization and governance of KPIs, definitions, measurement methodologies, and reporting consistency across GTM
Decision Science, Modeling & Advanced Analytics- Build and scale advanced analytics and decision science capabilities including predictive modeling, forecasting, segmentation, attribution, propensity scoring, experimentation, and scenario planning
- Partner with Marketing and GTM leadership to improve investment allocation, funnel optimization, and performance predictability
- Advance AI and machine learning applications across marketing intelligence, measurement, targeting, and operational decision support
- Establish scalable experimentation and measurement frameworks to improve business decision-making and performance optimization
- Drive adoption of data science and AI capabilities in practical, business-oriented ways
Data Strategy & Intelligence Infrastructure- Partner closely with IT, Data Engineering, RevOps, and Business Systems teams to evolve scalable data architecture and trusted data foundations
- Define the business logic, measurement strategy, semantic layers, and intelligence frameworks that power executive reporting and operational decision-making
- Improve data quality, transparency, accessibility, and confidence across Marketing and GTM performance reporting
- Help shape the future-state intelligence ecosystem across CRM, MAP, BI, CDP, warehouse, and AI platforms
- Ensure scalable and sustainable infrastructure without duplicating or overstepping core IT ownership
Operational Excellence & Business Rhythm Transformation- Evolve business operating rhythm support from reactive reporting toward proactive, insight-led performance management
- Modernize WBR, MBR, and QBR processes to improve executive visibility, decision-making, accountability, and alignment
- Drive automation and simplification of reporting, analytics, and business insight generation
- Reduce dependency on manual reporting processes and fragmented data workflows
- Build scalable frameworks that balance agility, rigor, and operational efficiency
Leadership & Organizational Development- Build and lead a high-performing team spanning analytics, performance measurement, and decision science capabilities
- Foster a culture of curiosity, experimentation, accountability, continuous improvement, and business partnership
- Develop organizational capabilities in AI-enabled analytics, modern measurement practices, and data-driven decision-making
- Influence cross-functional stakeholders at all levels of the organization through strong executive communication and partnership
- Act as a strategic advisor to senior Marketing and GTM leadership
Qualifications- 12+ years of experience across Marketing Analytics, Revenue Intelligence, Decision Science, GTM Strategy, Business Intelligence, or related disciplines within complex B2B SaaS or enterprise technology environments
- Proven experience leading and modernizing high-performing analytics, intelligence, or performance measurement organizations
- Strong experience building scalable measurement frameworks, forecasting models, attribution methodologies, experimentation programs, and executive performance reporting
- Demonstrated ability to translate complex business and performance data into clear executive insights, recommendations, and action plans
- Strong understanding of modern GTM and marketing data ecosystems including CRM, MAP, BI, CDP, data warehouse, and AI platforms
- Experience partnering closely with Marketing, Sales, Finance, RevOps, IT, and Data Engineering teams to establish trusted data foundations and scalable intelligence infrastructure
- Familiarity with advanced analytics, predictive modeling, segmentation, funnel optimization, and AI-enabled workflows and automation
- Strong systems-thinking mindset with the ability to connect strategy, operations, data, technology, and business outcomes
- Builder mentality with comfort operating in ambiguity, rolling up sleeves when needed, and leading teams through change
- Exceptional executive communication and storytelling skills with the ability to influence senior stakeholders and represent business performance at the executive level
- High business acumen with strong understanding of SaaS funnel mechanics, pipeline management, revenue models, and GTM performance drivers
- Bachelor's degree required; MBA preferred
- Location: US-Boston, US-San Mateo
Additional InformationWe're committed to building a workplace that reflects the diverse world we serve. At Freshworks, you'll find inclusive teams, flexible thinking, and opportunities to grow your career - while making work better for millions.
If this sounds like a journey you want to be part of, we'd love to meet you. Let's building something refreshing together.
The annual
base salary range for this position is $255,000 - $315,000 Base Salary.
Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.
