Bachelor's degree in marketing, business, or related field; equivalent experience accepted.
10+ years of people management experience.
5+ years of product leadership experience.
Experience leading product marketing for a consumer portfolio across multiple product families.
Proven ability to set audience and segment strategies for consumer portfolios.
Experience in shaping pricing and packaging for consumer subscription businesses.
Strong written and verbal communication skills, including with executives.
Responsibilities
Own the commercial strategy for the Internet portfolio, focusing on acquisition, retention, and revenue growth.
Develop and implement audience and segment strategies to target specific households effectively.
Establish and maintain portfolio positioning that resonates with customers and aligns with market expectations.
Collaborate with Product and Offer Management to guide product development and marketing initiatives.
Set competitive strategies to effectively position Spectrum against fiber, fixed wireless, and satellite competitors.
Manage pricing and packaging strategies, ensuring alignment with market demands and customer needs.
Lead community impact initiatives, focusing on digital education and partnerships with local organizations.
Benefits
Approximately 10% travel for market visits and industry events.
Opportunity to lead a diverse team and manage a significant marketing budget.
Engagement in community impact and digital education initiatives.
Access to a collaborative work environment with cross-functional leadership opportunities.
Potential for professional growth through involvement in strategic marketing initiatives.
Full Job Description
This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
The Sr Director, Internet Marketing owns the marketing plan and the commercial strategy for Spectrum's residential Internet portfolio, spanning core internet and access technology, WiFi, the connected home, network security and residential voice. The role sets the audience and segment strategy, the portfolio positioning and the claim strategy, decides where marketing investment goes across the portfolio, and owns the marketing of bringing the Internet portfolio together across the combined footprint. It also leads Spectrum's community impact and digital education work.
How You'll Make an Impact
Actively and consistently supports all efforts to simplify and enhance the customer experience.
Internet growth strategy. Own the commercial strategy for the Internet portfolio: acquisition, retention, mix shift, attach and revenue per household, and the growth goals behind them. Set the annual marketing plan and the launch calendar. Measured on Internet net additions, revenue per household and share.
Audience and segment strategy. Decide which households the portfolio goes after, size the opportunity in each segment, and set the product, offer and message plan that converts them.
Portfolio positioning. Own what Spectrum Internet promises customers and the reasons they should believe it. Set the positioning standard the product lines work to, approve what goes to market, and keep the connection story and the services story consistent.
Product and partnership strategy. Partner with Product Management and Offer Management on what Spectrum builds, buys or partners for across the portfolio, and decide which of those marketing backs. Bring market demand and competitive gaps into the roadmap, and sequence what gets committed into the plan, with owners and dates.
Competitive strategy. Set the posture against fiber, fixed wireless and satellite competitors, and direct the programs that win customers from each and retain the ones Spectrum has.
Pricing and packaging. Own marketing's position on pricing and packaging and decide the recommendation marketing takes to Offer Management: speed tiers, entry price points, what is included in the rate against what is sold separately, and the offers behind them.
Claim strategy. Own the claim set for the portfolio. Decide which claims carry the advertising and which hold Spectrum's position in search results and AI answers, approve the claims each product line authors, and make sure every claim survives competitive and legal challenge. Manage the independent measurement vendors the claims rest on and the spend behind them.
Footprint integration. Own the marketing of bringing the Internet portfolio together across the combined footprint: which products launch where and in what order, how customers on legacy platforms are migrated and what they are told, where naming and positioning converge, and how performance is reported on a combined basis. The program runs for several years and touches every product line.
Community impact. Lead digital education, affordability and community partnership work with school districts, community organizations and public sector stakeholders.
Team, budget and investment. Lead and develop the team. Own the marketing budget for the portfolio, decide how headcount, agency capacity and investment are allocated across it, brief and manage the agencies the budget pays for, and report what the spend returned. Hire, coach, set the operating rhythm across a distributed group, and build the bench behind each role.
Measurement and reporting. Define what success looks like for each launch, build the reporting that shows which launches, segments and claims moved the business, and present portfolio strategy and performance to executive leadership.
Cross-functional leadership. Lead the work across Product Management, Offer Management, Pricing, Consumer Insights, Integrated Marketing, Performance Marketing, Base Marketing, Sales, Channel, Care, Finance and Legal, and hold each of them to the plan.
Working Conditions
Approximately 10% travel for market visits, store visits and industry events
What You'll Bring to Spectrum
Required Qualifications
Education
Bachelor's degree in marketing, business or related field, or equivalent experience
Experience
10+ years of people management experience
5+ years product leadership experience
Skills
Ability to read, write, speak and understand English
Experience leading product marketing for a consumer portfolio spanning more than one product family
Experience setting audience and segment strategy for a consumer portfolio
Experience owning positioning and claims that hold up against competitors and legal review
Experience shaping pricing and packaging for a consumer subscription business
Experience working with a product organization on build, buy or partner decisions
Experience leading other people leaders and owning a marketing budget, including allocating people and investment across a portfolio and managing the agencies it pays for
Experience bringing products, teams and ways of working together from more than one organization
Ability to turn a technical capability into a benefit a customer understands
Ability to get decisions made across Product, Sales, Finance, Legal and Creative without direct authority
Ability to read performance data and change the plan based on it
Strong written and verbal communication, including with executives
Preferred Qualifications
Education
MBA combined with an undergraduate degree in engineering, computer science or a related technical field, or comparable technical depth gained through experience
Experience
15+ years product marketing in a consumer broadband, wireless or subscription business preferred
Skills
Broadband, wireless or another consumer connectivity business
Marketing a connectivity product against fiber, fixed wireless or satellite competitors
Growing recurring or value-added services alongside a core subscription
Leading marketing through a merger, acquisition or footprint integration
Commissioning primary research and running test-and-learn programs
Managing agencies and independent measurement vendors to a budget
Use of AI tools for research, analysis, content and competitive monitoring
Community impact, digital education or digital equity programs
