Summary of Position:The Senior Director of Marketing Capabilities & Operations is the commercial business lead responsible for the strategic direction, development, continued evolution and ongoing operations of various marketing capabilities, including but not limited to speaker programs, congresses and exhibits, field meeting services and certain limited digital capabilities such as tracking of digital assets and certain related analytics. In addition, the Senior Director will oversee and manage the Medical Legal Review (MLR) platform and process. This role will also oversee the platform and managed service provider, developing and executing on peer-to-peer education programs via a variety of live and virtual channels. The role will have a high degree of autonomy to assess marketing capabilities and own and develop the roadmap in alignment with the needs of the business and customers. Finally, the role will work in lockstep with Omnichannel marketing leaders to ensure Veeva CRM, PromoMATs, DAM and tagging are all connected and governed efficiently to allow execution at scale.
The Senior Director of Marketing Capabilities & Operations will be responsible for educating internal and external stakeholders on key marketing operation standards, processes and procedures. The role will influence cross-functional leaders to align on priorities, resolve operational challenges and drive continuous improvement, with accountability for the effectiveness, efficiency and scalability of marketing capabilities and operations. As the point commercial privacy steward, this role will collaborate with the Compliance Office on privacy policies and procedures to ensure compliance with the US Federal, State, and local laws, and ex-US laws where Innoviva Specialty Therapeutics has commercial products available.
Responsibilities:- Serve as a strategic partner to Marketing Leadership, providing operational and analytical insights to support business priorities.
- Define and lead the marketing capabilities and operations roadmap, aligning priorities, and resources with current and future commercial business needs.
- Partner with internal stakeholders to facilitate the on-time execution of marketing services; proactively identify risks and roadblocks and take action to address them with a lens of continuous improvement.
- Oversee the cross-functional MLR process to ensure compliance, quality, speed, and efficiency and develop key measures to monitor the ongoing health of the process
- Engage with Medical Affairs, Marketing, Sales, and other commercial teams to understand their needs, identify areas of opportunity and collaborate on projects.
- Oversee development of peer-to-peer education programming suitable across both live and virtual channels and in full compliance with all policies and regulations
- Design, implement, and recommend pilots to test new technologies and solutions and drive the enablement of AI-enabled functionality within Market Operations
- Serve as the business owner for CRM content operations and approved email infrastructure, ensuring successful deployment and maintenance of customer-facing content within the Veeva CRM
- Lead governance, optimization, and ongoing operations of Veeva PromoMats and Digital Asset Management capabilities, including content lifecycle management, metadata standards, taxonomy development, content reuse strategies, approval workflows, and integration with customer engagement platforms.
- Partner with omnichannel marketing to evaluate, pilot, and scale dynamic content capabilities across customer engagement channels in support of personalized customer experiences.
- Partner closely with omnichannel marketing to operationalize customer engagement strategies.
- Collaborate with omnichannel marketing, to support Next Best Action capabilities, trigger-based engagement, journey orchestration, and CRM business rules that drive personalized customer experiences and measurable business outcomes.
- Collaborate with Commercial leadership in the planning, development and execution of key field commercial or cross functional meetings
- Lead the cross-functional process of Congress planning and execution at key congresses
- Act as the Business Lead to inform the Content Tagging requirements for content insights & analytics purposes.
- Lead vendor strategy and oversee managed service vendor performance, establishing service expectations and ensuring accountability for quality, efficiency, and business results.
- Ensure all relevant policies, procedures, and work instructions are developed and maintained
- Responsible for financial management of the function, including budget, contract management, resources, and ensuring productivity against impact is delivered.
- Manager and develop direct reports, setting clear goals and priorities, providing ongoing coaching and feedback, and supporting performance and professional development.
Experience & Education:- Bachelor's Degree in a related field.
- 10 plus years of related experience in pharmaceutical marketing operations, including leadership of complex marketing capabilities, platforms, and cross-functional initiatives.
- Demonstrated experience developing and executing strategic roadmaps, managing budgets and vendor partnerships, and influencing senior stakeholders.
- Experience with people management, including performance management, employee development, and coaching.
Skills and Abilities:- Ability to generate, quantify and analyze data to identify actionable insights and to create appropriate solutions for marketing optimization, using industry sources and innovative methods
- Ability to assess and understand business requirements and translate into requirements to meet the needs of the business deliver
- Strong team player who has a partnership and collaboration mindset and is solution-oriented
- Excellent project management skills and ability to work in a cross-functional environment and handle multiple tasks; demonstrated by on-time, on-budget project delivery
- Demonstrated problem-solving skills with the ability to identify, implement, and monitor solution outcomes
- Attention to detail and the ability to work independently, within a multidisciplinary team, and with external partners and vendors
- Demonstrated leadership qualities with the ability to listen, adapt, and excel in leading and working with ambiguity
- Excellent interpersonal and facilitation skills; able to foster cooperation and lead cross-functionally; appropriately speaks up to raise issues; keeps team and management fully apprised of initiative status and issues
- Demonstrated accomplishments in delivering objectives of new projects/initiatives
- Performance Tracking: Monitor and assess the effectiveness of marketing campaigns, providing insights and recommendations to senior leadership based on performance data.
- Proven leadership in developing new business processes and moving them to automated systems and implementation
- Demonstrated ability to lead, coach, and develop high-performing teams, fostering accountability, collaboration, and professional growth.
- Experience selecting and overseeing external vendors and outsourced partnerships.
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.
