The Goodyear Tire & Rubber

Senior Director, Marketing, Americas

The Goodyear Tire & Rubber$150K — $200K *
Akron, OH 44312In-Person
Consumer Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Degree in Business, Marketing, Analytics, or related field preferred
  • Minimum 15 years of progressive marketing experience in a global consumer products organization
  • Proven track record in developing and executing regional or global marketing and analytics strategies
  • Experience across brand marketing, media, digital, analytics, or insights strongly preferred
  • Leadership experience with large, multi-functional, and geographically dispersed teams

Responsibilities

  • Define and execute the Americas marketing strategy in alignment with global priorities
  • Provide strategic input into the product roadmap based on consumer insights and market trends
  • Lead the transcreation of global brand positioning into regionally relevant experiences
  • Oversee digital assets and website content across the region
  • Establish governance frameworks for consistent marketing execution
  • Translate regional strategies into local marketing plans and executions
  • Drive growth through advanced analytics and consumer insights

Benefits

  • Opportunities for professional development and career advancement
  • Collaborative work environment with cross-functional teams
  • Exposure to global marketing strategies and initiatives
  • Ability to influence senior stakeholders and make impactful decisions
  • Potential for enhanced consumer experience through data-driven strategies
Full Job Description
The Senior Director, Marketing, Americas will act as the regional leader and subject matter authority for Consumer Marketing, Insights, and Analytics across Media, Content, CRM, Websites, Consumer Insights, Marketing Analytics, and Business Analytics.

Job Duties / Responsibilities may include, but are not limited to:
  • Define and execute the Americas marketing strategy in alignment with global priorities and annual operating plans for all business units in the region
  • Provide strategic input into the product roadmap based on consumer insights, analytics, and market trends
  • Lead the transcreation of global brand positioning and campaigns into regionally relevant, digital first consumer experiences
  • Oversee digital assets, social platforms and communities, and product website content across the region
  • Establish governance, frameworks, and operating models to enable effective and consistent consumer marketing execution across Americas markets and hubs
  • Partner with country teams to translate regional consumer (B2C) and commercial (B2B) strategies into winning local marketing plans and executions
  • Drive volume, profitability, and market share growth through rigorous strategy, deep market insight, and advanced analytics
  • Position consumer insights as a competitive advantage by enabling data driven decisions that enhance the consumer experience and make Goodyear easier to buy, own, and recommend
  • Lead Americas Marketing and Insights & Analytics across Media, Content, CRM, Websites, and Analytics
  • Translate global brand strategy into effective regional and local executions
  • Ensure integrated marketing delivery aligned with product and regional plans
  • Provide Americas input into Global Marketing strategy
  • Lead segmentation, targeting, and consumer trend analysis
  • Oversee propensity modeling and first party research
  • Deliver actionable insights to drive growth and satisfaction
  • Lead digital and website analytics, marketing mix modeling, attribution, and predictive analytics to improve ROI
  • Analyze commercial, product, pricing, and network performance
  • Deliver competitive and strategic insights to support decision making


Key Experience
  • Degree in Business, Marketing, Analytics, or related field preferred
  • Minimum 15 years of progressive marketing experience in a global consumer products organization, including leadership of large, multi-functional, and geographically dispersed teams
  • Proven track record in developing and executing regional or global marketing and analytics strategies
  • Experience across brand marketing, media, digital, analytics, or insights strongly preferred


Key Skills
  • Expertise in brand, digital, and consumer marketing supported by advanced analytics
  • Strong strategic, analytical, and commercial judgment
  • Proven leader with ability to influence senior stakeholders and collaborate cross functionally
  • Deep understanding of data and insight generation, translating analytics into business actions
  • Clear, effective communicator and leader in multi-cultural, multi market environments

#LI-FA1

About The Goodyear Tire & Rubber

Goodyear is one of the world's largest tire companies, with operations in most regions of the world. Together with its subsidiaries and joint ventures, Goodyear develops, markets and sells tires for most applications.

The Goodyear Tire & Rubber Careers

Join the dynamic team at The Goodyear Tire & Rubber Company, a global leader in tire manufacturing, where innovation drives us forward and a commitment to excellence is shared across our global network. This is an unparalleled opportunity to advance your career with a company that is at the forefront of technological and environmental advancements in the industry.

Work You’ll Do

At The Goodyear Tire & Rubber Company, you will be part of a culture that thrives on diversity, leadership, and professional growth. Engage in work that pushes the boundaries of what's possible in tire technology and services, contributing to a safer, more efficient world.

Innovate and Lead

Join our team of over 30,000 dedicated professionals worldwide, in an environment where your skills in innovation, leadership, and problem-solving can shine. You will lead projects that transform the very nature of vehicle mobility, making significant contributions to the industry and the environment.

Career Growth and Opportunities

Whether you are looking for job opportunities, seeking to participate in a professional internship, or aiming to climb the leadership ladder, The Goodyear Tire & Rubber Company offers a path for everyone. Our commitment to professional growth is evident in our robust training programs, including diversity training and leadership development, designed to empower you to reach your full potential.

Be Part of a Great Team

Our team at The Goodyear Tire & Rubber Company is driven by a shared passion for achieving great results. We value collaboration and the unique contributions of each team member. With a focus on nurturing talent through mentorship and networking, we provide a supportive environment where careers flourish.

Future-Proof Your Career

Embrace a career that’s as dynamic as it is rewarding. With The Goodyear Tire & Rubber Company, you are not just taking a job; you are opening yourself up to a lifetime of opportunities and career paths. Our industry-leading benefits support both your professional and personal life, helping you to excel at work and beyond.

Explore Job Opportunities and Hiring Processes

Ready to accelerate your career? Explore the various positions available, from engineering to marketing, and discover how your skills and interests align with The Goodyear Tire & Rubber Company. Our hiring process is designed to find not just the right skills but also the right fit for our company’s culture.

Prepare for Your Interview

Prepare your resume and ready yourself for an interview where you can showcase your unique abilities and learn more about the benefits and culture of our company. At The Goodyear Tire & Rubber Company, we seek curious, creative, and solution-driven team players who are ready to drive their future.

Stay Connected

Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players.

Keep Up to Date

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Learn more about The Goodyear Tire & Rubber
Size
72,000 employees
Market Cap
$2.7 billion
Industry
Net Income
-$1.2 billion
Founded
1998
5 Year Trend
+2.9%
Revenue
$12.3 billion
NASDAQ

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