About Us:
We are a multi-brand platform in the beauty & personal care space, built around a portfolio of complementary consumer brands operating under one growth-focused organization. As we scale, we're hiring a Senior Director, eCommerce to own digital commerce strategy and performance across the portfolio, setting the direction for each brand's online business while building the shared systems, talent, and playbooks that let the portfolio grow faster together than any single brand could alone. This is a senior leadership role reporting to the EVP, eCommerce with regular travel to key partners.
Scope:
This role owns the Direct-to-Consumer (DTC/.com) business across the portfolio's brands. P&L accountability here is for owned DTC channels with close partnership across all sales and marketing teams.
Key Responsibilities:
Strategy & P&L
- Own the eCommerce P&L across all brands in the portfolio: revenue, gross margin, CAC/LTV, and contribution margin.
- Set the multi-year eCommerce strategy for the portfolio, including site experience, subscription/replenishment, and retail media strategy for owned .com properties (Amazon and third- party marketplaces sit with separate marketplace leads).
- Build the annual planning process for digital revenue, and report performance to the executive team and board/investors.
- Brand-Level Execution
- Partner with brand leads to translate portfolio strategy into brand-specific roadmaps, respecting what makes each brand distinct.
- Oversee site experience, merchandising, pricing/promotions, and conversion optimization across all owned .com properties.
- Set and monitor KPIs (conversion rate, AOV, repeat rate, CAC payback) at both the brand and portfolio level.
Team Leadership
- Build, lead, and develop a high-performing eCommerce team spanning site merchandising, CRO, and eCommerce operations.
- Decide where to centralize (platform, data, tooling) versus keep brand-specific (creative, positioning, promotional calendar).
- Manage relationships with key agencies and platform partners (Shopify/commerce platform, CRM/ESP, subscription tooling).
Cross-Functional Partnership
- Partner closely with Performance Marketing/Growth on paid acquisition efficiency and full-funnel attribution.
- Partner with Supply Chain/Ops to align demand planning, inventory, and fulfillment with digital growth targets.
- Partner with the Amazon/Marketplace leadership to keep pricing, brand presentation, and promotional calendars aligned across owned DTC and marketplace channels, even though marketplaces sit outside this role's direct ownership.
- Partner with Finance on forecasting, unit economics, and investment cases for new tooling or channels.
- Represent eCommerce in M&A due diligence and post-acquisition integration planning for new brands joining the portfolio.
Technology & Operations
- Own the eCommerce technology roadmap: commerce platform, personalization, subscription, and martech stack, with an eye toward what should be shared infrastructure versus brand-specific.
- Evaluate, select, and manage the third-party app and tool stack across the website (CRO, personalization, reviews/UGC, loyalty, subscription, search & merchandising) and marketing (email/SMS, CDP, attribution) — with a clear point of view on what's centralized across the portfolio versus brand-specific.
- Drive a test-and-learn culture across the portfolio, scaling what works from one brand to others.
Qualifications & Experience:
(Required)
- 10+ years in eCommerce/digital, including 3+ years in a senior leadership role (Senior Director, Head of, or similar) owning revenue and P&L.
- Direct experience in beauty, personal care, health, or wellness (CPG or consumer products more broadly considered).
- Proven experience operating across multiple brands or business units simultaneously — balancing centralized platforms/systems with brand-specific autonomy.
- Track record of scaling DTC revenue profitably, with fluency in unit economics (CAC, LTV, contribution margin, payback period).
- Experience with major commerce platforms (Shopify Plus or equivalent) and the third-party app ecosystem around them — website/CRO apps (personalization, reviews, loyalty, subscription, search & merchandising) and marketing/martech apps (email/SMS, CDP, attribution) - plus performance media as it supports owned DTC channels.
- Strong people leadership: has built and managed teams of 10+ across merchandising, CRO, retention and eCommerce ops.
- Strong creative and brand instincts with a sharp eye for site merchandising, content, and storytelling, and the judgment to keep each brand's digital experience true to its identity while still driving performance.
- Comfortable operating in a fast-paced, growth-stage or private equity-backed environment.
(Preferred)
- Experience integrating newly acquired brands into a shared eCommerce infrastructure (M&A or post- acquisition experience).
- Background in subscription or replenishment models.
- Experience partnering with or managing outsourced/agency relationships for creative, media, and
- platform development.
- MBA or equivalent experience in a quantitative, strategic role.
What We Offer:
- A competitive base salary with performance-based bonus tied to portfolio eCommerce growth.
- Comprehensive health, dental, and vision coverage, and a 401(k) with company match.
- Generous, flexible PTO and a hybrid work model.
- Product/employee discounts across the brand portfolio.
- The chance to build the eCommerce function for a growing multi-brand platform from a senior seat - shaping strategy, systems, and team rather than inheriting a fixed playbook.
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
