The application window is expected to close on: 11/10/2026
Meet The TeamYou will be joining the Cisco Security organization, focusing on the Duo product. This team operates at the heart of a high-growth, software-led business model. You will work cross-functionally with Sales, SDR, Product Marketing, and Content teams to drive demand generation, focusing on scaling our reach and impact within the SMB and lower-mid-market segments.
Your Impact- Strategy & Execution: Own the end-to-end strategy for high-volume B2B demand generation for Duo, focusing on SMB and lower-mid-market audiences.
- Funnel Optimization: Build and optimize the full funnel, managing the transition from acquisition through to sales-accepted opportunities and bookings.
- Sales Alignment: Partner closely with Sales and SDR leaders to refine lead routing, follow-up speed, and conversion quality, directly impacting acquisition economics.
- Portfolio Strategy: Set digital marketing strategy across the broader Cisco Security portfolio, ensuring that audiences, channels, and investments are aligned with core business priorities.
- Cross-Functional Collaboration: Coordinate with internal stakeholders-including Product Marketing and Content-to execute relevant, integrated programs across the customer journey.
- ABM Integration: Partner on digital ABM programs, utilizing account and buying-group insights to enhance targeting and measurement.
- Operational Excellence: Manage budgets and agency partners, directing investment toward initiatives that deliver efficient, measurable results.
- Leadership: Lead and coach a hands-on team, setting clear priorities while maintaining a focus on performance, experimentation, and execution.
- AI Integration: Apply practical AI to marketing workflows and measure the resulting improvements in effectiveness, efficiency, and business outcomes.
- Reporting: Communicate results, performance insights, and strategic recommendations to cross-functional partners and senior leadership.
Minimum Qualifications- 12+ years of experience owning high-volume B2B SaaS demand generation for SMB or lower-mid-market customers, using scalable digital acquisition and lifecycle programs.
- 5+ year track record of measurable marketing-generated pipeline or bookings, with clear personal accountability across the funnel.
- 5+ years of direct people-management experience leading at least 3-5 marketers, with a hands-on player-coach approach.
- 5+ years of experience partnering with Sales and SDR/inside-sales teams to improve lead quality, follow-up, conversion, and results.
Preferred Qualifications- Experience setting digital strategy across a multi-product portfolio and allocating significant budgets across channels and agencies.
- Experience coordinating digital ABM or account-based programs with sales and account teams.
- Strong commercial and analytical judgment, including ROI-based decisions, experimentation, and practical use of AI in marketing work.
- Experience in B2B SaaS, cybersecurity, or enterprise technology; security experience is helpful, but not required.
- Demonstrable examples of AI-enabled marketing workflows that improved effectiveness, efficiency, or business outcomes.
Message to applicants applying to work in the U.S. and/or Canada:The starting salary range posted for this position is $284,700.00 to $390,900.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.
Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.
The applicable full salary ranges for this position, by specific state, are listed below:
New York City Metro Area:
$284,700.00 - $449,500.00
Non-Metro New York state & Washington state:
$272,000.00 - $398,000.00
* For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.