About the Position The Senior Director, Commercialization leads the organization that connects product development to customer and market execution across Mobile Cooling Solutions. This leader is accountable for establishing a repeatable commercialization model that improves product-development execution, product readiness, customer and market segmentation, assortment planning, go-to-market governance, sell-in readiness, and the in-store experience.
The role leads four connected capabilities: category-based Program Management, Product Operations, Global Go-to-Market, and Visual Merchandising / In-Store Experience. Working across Product Management, Product Development, Engineering, Sourcing, Supply Chain, Sales, Integrated Marketing, Brand Creative, Finance, and regional teams, the Senior Director ensures that portfolio priorities become executable programs and customer-ready launches across the Dometic and Igloo brands.
Your Main Responsibilities
Commercialization Strategy & Operating Model- Build and lead the Mobile Cooling Solutions commercialization capability, with clear charters, decision rights, handoffs, standards, and operating rhythms.
- Translate product and portfolio priorities into integrated commercialization plans spanning development execution, operational readiness, market deployment, sell-in, and retail presentation.
- Create a single cross-functional view of major programs, launch priorities, risks, dependencies, and readiness across brands, categories, customers, and global markets.
- Balance global consistency with regional and customer needs, escalating trade-offs and recommending priorities to Product and Marketing leadership.
Program Management- Lead Program Management for the Hardside + Active Cooling and Softside + Hydration category groups.
- Establish integrated product-development plans, milestones, critical paths, governance, and accountability from approved concept through commercialization readiness.
- Partner with Product Management, Product Development, Engineering, Sourcing, Quality, Supply Chain, and Finance to identify risks early, resolve dependencies, and maintain delivery discipline.
- Ensure Program Managers drive cross-functional execution without replacing the strategic portfolio ownership of Product Management or the technical ownership of development functions.
- Provide leadership visibility to program status, decisions required, timing risks, cost or scope trade-offs, and corrective actions.
Global GTM, Segmentation & Assortment Planning- Own the integrated GTM governance process and master launch calendar for Mobile Cooling Solutions.
- Partner with Product Management, Sales, and regional leaders to develop customer, channel, and market segmentation and translate the portfolio into differentiated global and retailer assortments.
- Lead cross-functional launch-readiness reviews covering product, supply, pricing, channel, sales, marketing, creative, and customer dependencies.
- Develop the commercial product story, assortment rationale, launch architecture, and sell-in requirements in partnership with Product Management, Sales, and Integrated Marketing.
- Ensure sell-in tools, product information, samples, merchandising direction, and launch materials are aligned to customer and market milestones.
- Create feedback loops from customers, regions, and Sales to improve future portfolio, assortment, and launch decisions.
Visual Merchandising & In-Store Experience- Lead the Visual Merchandising / In-Store Experience role responsible for translating brand, product, and assortment strategies into compelling retail experiences.
- Establish merchandising principles, display and fixture concepts, assortment presentation, retail storytelling, POP requirements, and customer-specific solutions.
- Partner with Integrated Marketing and Brand Creative to ensure retail experiences reflect brand standards while meeting commercial and customer needs.
- Align visual-merchandising development to GTM timing, retailer line reviews, launch priorities, and global-market requirements.
People Leadership & Cross-Functional Collaboration- Lead, coach, and develop the Commercialization team, including Program Management, Product Operations, GTM, and Visual Merchandising / In-Store Experience.
- Set clear objectives, decision rights, operating expectations, development plans, and performance standards for the team.
- Create an accountable, collaborative culture that combines pace with disciplined execution and constructive escalation.
- Build trusted relationships across Product, Sales, Integrated Marketing, Brand Creative, Marketing Operations, E-Commerce, Finance, Supply Chain, Operations, Quality, Sourcing, and global regions.
Scope and Decision Accountability This role owns the Commercialization operating model and the performance of the Commercialization organization. The Senior Director is accountable for product-program governance, Product Operations standards, GTM governance, segmentation and assortment processes, commercial readiness, sell-in enablement, and Visual Merchandising / In-Store Experience.
Measures of Success- Priority product programs deliver against approved timing, scope, cost, quality, and readiness commitments.
- Launch decisions and risks are visible early, with clear owners and timely corrective actions.
- Customer and regional assortments reflect portfolio strategy, market opportunity, brand roles, and channel requirements.
- Sales teams receive complete, accurate, and timely sell-in tools and product information.
- Product data and operating processes are standardized, reliable, and adopted across functions.
- In-store experiences consistently connect brand expression, assortment strategy, and customer requirements.
- Cross-functional partners understand decision rights and experience fewer late handoffs, duplicated work, and avoidable launch delays.
A Suitable Background Would Be - Bachelor's degree in Business, Marketing, Product Management, Engineering, Supply Chain, or a related field; advanced degree is beneficial but not required.
- 10+ years of progressive experience across commercialization, product management, program management, go-to-market, category management, sales enablement, or related consumer-product functions, including senior leadership responsibility.
- Experience leading complex physical-product development and launch programs in a global, multi-brand, multi-channel organization.
- Demonstrated success building cross-functional operating models, stage-gate or launch-governance processes, and executive-level portfolio or program reporting.
- Experience translating portfolio strategy into customer segmentation, channel assortments, retailer sell-in stories, and market activation requirements.
- Strong commercial, financial, analytical, and operational judgment, with the ability to make and communicate clear trade-offs.
- Consumer products, outdoor, lifestyle, durable goods, cooling, hydration, or related category experience is preferred.
- Experience leading teams and influencing senior stakeholders across regions and functions in a matrixed environment.
To Be Successful in This Role - Thinks end-to-end, connecting product-development detail with customer, market, and brand outcomes.
- Creates clarity in complex environments through strong priorities, decision rights, governance, and communication.
- Leads with urgency and discipline while knowing when to escalate risks and recommend trade-offs.
- Balances global standards with the realities of different regions, channels, retailers, and brands.
- Builds trust across functions and influences effectively without relying solely on hierarchy.
- Develops strong teams and creates accountability without adding unnecessary bureaucracy.
- Uses data and consumer, customer, and market insight to improve decisions and execution.
What We Offer You will join a global, innovative, and purpose-driven organization where growth creates opportunity for the business and for you. Benefits may include:
- Medical, dental, and vision coverage
- Life and supplemental life insurance
- Short-term and long-term disability coverage
- Accidental death insurance
- Company-paid holidays
- Flexible Spending Accounts and Health Savings Account
Our Core Values To thrive and succeed in this role, you understand the importance of our core values: Together we build our future; We play to win; We embrace change; and We walk the talk. These values define how we work, collaborate, and deliver results.
