We areseekinga strategic, data-driven, and brand-obsessed Senior Director, Employee Engagement & Marketing to lead and elevate how we drive employee awareness, enrollment, and usage of employer-sponsored Bright Horizons benefits. This role leads B2B2C marketing—partnering with employers (B2B) while marketing directly to their employees (B2C) to increase benefit adoption.
You will be responsible for defining, developing, and implementing integrated marketing programs that generate measurable consumer awareness, registrations, and engagement across all Bright Horizons services. This leader will oversee new client launches and build scalable engagement strategies that drive client revenue by increasing employee opt-ins and ongoing utilization.
The Senior Director will set the vision for consumer-first marketing on behalf of our clients, ensuring every employer partner has access to high-impact strategies and tools that effectively promote their Bright Horizons benefits.
This is a hybrid position requiring 3 days a week at our headquarters in Newton, MA.
Develop and lead an engaging events strategy, ensuring events drive employee engagement, consumer awareness, and measurable results.
10+ years of marketing leadership in client marketing, sales enablement, business development, or partnerships.
Experience managing strategy, budgets, execution, and outcomes for launches, conferences, and events.
At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.
Compensation:
The annual salary for this position is between $148,000-$169,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
Benefits:
Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:
- Medical, dental, and vision insurance
- Paid vacation, sick, holiday, and parental bonding leave
- 401(k) retirement plan
- Long-term and short-term disability insurance
- Life insurance
- Money-saving discounts and financial planning tools
- Tuition assistance and education coaching
- Caregiving support and resources for the children and adults in your family
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