Role Summary:The Director, HCP Marketing - DMD, leads the development and execution of HCP-focused strategies and initiatives that empower care providers who treat Duchenne Muscular Dystrophy. In an active launch environment, this role is pivotal in driving impactful HCP engagement programs that support successful market entry and long-term adoption. It blends strategic vision with hands-on execution, ensuring Dyne delivers meaningful engagement and education aligned with our mission and brand objectives. You operate with agility to meet critical launch milestones, leverage innovative technologies and omnichannel tactics to maximize educational objectives. Collaboration across Marketing, Medical Affairs, Scientific Affairs, Market Access, and Field Teams is essential to create a cohesive HCP experience from awareness through treatment, while continuously optimizing based on real time insights and launch KPIs.
This role is based in Waltham, MA.
Primary Responsibilities include: HCP Strategy & Launch Execution (in alignment with Brand Strategy)
- Own HCP strategy and execution for DMD from pre-launch through launch and beyond; develop and deliver annual HCP plan to drive growth, in alignment with brand strategy set by Brand Lead.
- Define HCP segmentation and map priority behaviors across stages of adoption; translate insights into sequenced engagement strategies that move HCPs forward, enabled by coordinated messaging and channel optimization.
- Translate clinical data/label into HCP message strategy and content priorities that support adoption and long-term utilization; provide input into evidence generation priorities to enable sustained differentiation and brand growth.
Omnichannel Activation
- Own the HCP omnichannel engagement strategy across personal and non-personal promotion, defining strategy and priorities, and partnering with omnichannel and analytics engagement teams to execute and optimize across disease-state and branded initiatives.
- Build closed-loop deployment models to continuously test and learn which messages and channels resonate, detect progression along the belief ladder, and refine journeys accordingly.
- Ensure HCP digital engagement generates actionable signals that drive next best actions across digital and field channels, in tight coordination with field teams.
Cross Functional Leadership
- Serve as core member of the US Marketing Team, partnering closely with Medical & Scientific Affairs, Market Access, Patient Services, Legal, Regulatory, and Compliance to ensure HCP strategy aligns to the scientific narrative, access realities and patient support model.
- Provide strategic input into competitive readiness and scenario planning (current and future competitors, data readouts, and pipeline considerations) to grow HCP performance over time.
HCP Education, KOL/Peer to Peer, and Congress
- Lead peer-to-peer education strategy and execution, leveraging modern formats and channels to advance education.
- Support Regional Market Development Managers as primary field executors for peer-to-peer programming and KOL engagement (e.g., congresses, advisory boards, speaker programs), ensuring strategic alignment, compliant materials and training, and consistent capture of field insights to inform ongoing optimization.
- Own end-to-end commercial congress strategy for priority meetings, including objectives, messaging, content and booth experience, field readiness and integrated pre/during/post congress engagement plans.
Insights, Analytics, and Operational Excellence
- Serve as the scientifically fluent, analytically rigorous HCP marketing lead, asking the right questions and partnering with Market Research, Analytics, and Omnichannel teams to translate insights into performance-improving actions.
- Partner with agencies and internal teams to develop and deploy high performing content; leverage AI enabled workflows where appropriate to increase speed and effectiveness while maintaining compliance.
- Drive PRC execution for HCP materials and ensure all initiatives meet regulatory, privacy and company policy requirements.
Experience and Skills Requirements:- Bachelor's degree required; advanced degree such as MBA or MPH preferred
- 10+ years of experience in the pharmaceutical or biotechnology marketing, with 5+ years of experience in US HCP Marketing.
- Demonstrated success leading launch-phase HCP marketing for specialty or rare disease products.
- Experience in neurology, neuromuscular, rare disease, or accelerated approval strongly preferred.
- Proven ability to translate complex science into compelling, compliant HCP messaging.
- Strong strategic mindset with hands-on execution capability.
- Experience working in cross-functional teams in a fast-paced environment.
- Excellence in communication, influence, and stakeholder management skills.
- Entrepreneurial mindset with comfort building capabilities in a first-launch environment.
- Curious, early adopter of emerging technologies; comfortable piloting AI-enabled solutions to improve marketing effectiveness and efficiency.
- Willingness to travel as needed (anticipated up to 30%)
#LI-Onsite
MA Pay Range
$188,000-$240,000 USD
The pay range reflects the base pay range Dyne reasonably expects to pay for this role at the time of posting. Individual compensation depends on factors such as education, experience, job-related knowledge, and demonstrated skills.
The statements contained herein reflect general details as necessary to describe the principles functions for this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods or otherwise balance workload.
