M Booth & Associates, Inc

Senior Digital Strategist, FAM (Food, Fitness and More)

M Booth & Associates, Inc$86K — $105K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in digital strategy and social media management
  • Strong client management skills with proven account growth results
  • Excellent writing, communication, and presentation abilities
  • Experience with measurement and analytics platforms
  • Knowledge of influencer campaign management
  • Familiarity with project management tools like Monday.com
  • Experience or interest in AI-driven program execution is a plus

Responsibilities

  • Execute digital and social strategies from start to finish
  • Lead daily client interactions across accounts focusing on A.I. and developer-oriented businesses
  • Provide strategic counsel to clients and internal teams
  • Develop social campaigns in partnership with digital and design teams
  • Integrate with agency teams to achieve client objectives
  • Mentor junior team members and foster their professional growth
  • Create client agreements and manage compliance with approval processes
  • Participate in new business development initiatives
  • Oversee social media activities at client events including live content creation
  • Submit client work for industry awards
  • Manage influencer campaigns from concept through execution
  • Stay updated on industry trends to suggest innovative ideas

Benefits

  • A collaborative and inclusive workplace culture
  • Development programs for career advancement
  • Comprehensive health and wellness benefits for families
  • 401(k) Savings Plan and Flexible Spending Accounts
  • Generous paid time off including Unlimited Paid Time Off and Summer Fridays
  • Family Leave, Well-Being Programs, and Commuter Benefits
Full Job Description
M Booth is looking for a Senior Digital Strategist (SDS) to support a rapidly growing and diversifying portfolio of digital business. The SDS would primarily work with our Google clients in support of many of the company's industry-leading A.I. initiatives, but know that we also support consumer, corporate and technology business from around the agency.

What You'll Bring:

Responsibilities
  • Execute digital/social strategies from concept to completion
  • Act as day-to-day lead with multiple clients across accounts, primarily focused on those in A.I., cloud and other developer-focused business units
  • Provide strong counsel and recommendations, both for clients and internal teams
  • Social campaign development, collaborating across digital and design
  • Work with integrated agency teams to develop plans that meet client goals
  • Mentor and help develop junior-level team members
  • Draft client SOWs and Letters of Agreement for partnerships
  • Follow approval processes and legal requirements per individual client needs
  • Actively participate in new business opportunities
  • Manage social media presence at client events, including real-time monitoring and live content creation support
  • Draft industry award submissions on behalf of clients
  • Manage influencer programs from concepting to identification to contracting to execution and measurement
  • Keep abreast of industry trends and regularly present fresh, proactive ideas to clients


  • Client management and account growth
  • Expertise across core digital and social channels with a primary focus on Instagram, Threads, Twitter/X, TikTok, LinkedIn and Facebook
  • Excellent writing, communication, and presentation skills
  • Experience creating and executing social media strategies at brand level and campaign level
  • Understand how to read a brand book/VIS ID and evolve it for social
  • Experience working with measurement and analytics platforms such as
  • Development and management of influencer campaigns
  • Paid social media experience
  • Experience working with project management platforms such as Monday.com
  • Video/photo production experience a plus
  • Experience in concepting or executing programs that leverage A.I. is a plus

What We'll Bring:

Here are a few highlights of the benefits we offer at M Booth:
  • A workplace that's alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
  • SALARY:$86,000-$105,000

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Location: Remote or in the New York office

Our Flexible Work Policy:

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.

For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington D.C.

About M Booth & Associates, Inc

M Booth is an integrated marketing communications agency where innovation shapes every part of our organization. We are a team of creators, innovators, and storytellers who specialize in building brands and driving sales through powerful ideas. Our clients include some of the world?s most iconic brands, including American Express, Unilever, and P&G. We are headquartered in New York City with offices in San Francisco and London. For more information, visit www.mbooth.com.
Learn more about M Booth & Associates, Inc
Size
100 employees
Industry
Founded
1985

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