5-7 years of experience in digital marketing or related fields
Strong knowledge of websites, CMS, social media, SEO, and digital advertising
Ability to blend strategic thinking with hands-on execution
Experience collaborating with external agencies and partners
Excellent communication and project management skills
Collaborative mindset with relationship-building abilities
Familiarity with Google Analytics and digital marketing tools
Responsibilities
Develop and manage a cohesive digital strategy for Baton Collective
Partner with business leaders to identify digital opportunities and priorities
Evaluate new digital tools to enhance visibility and engagement
Manage and improve websites, focusing on user experience and performance
Plan and execute digital marketing initiatives across various channels
Lead efforts to enhance search engine visibility and online reputation
Serve as the primary contact for outside digital partners and manage project timelines
Benefits
Collaborative work environment
Opportunities for professional development
Access to cutting-edge digital tools and resources
Engagement with diverse teams and stakeholders
Flexible work arrangements
Full Job Description
What You'll Do:
Digital Strategy & Planning
Develop and manage a clear, connected digital strategy for Baton Collective and its key entities, including websites, social media, search, and digital advertising.
Partner with business leaders and internal teams to understand their goals, identify opportunities, and establish digital priorities.
Evaluate new digital tools, platforms, and opportunities that can strengthen visibility, engagement, reputation, and business performance.
Hands-On Digital Execution
Manage and continually improve Baton and key entity websites, including content updates, page enhancements, user experience, and overall site performance.
Help plan and execute digital marketing initiatives across social media, paid media, search, and other relevant channels.
Lead efforts to improve search engine visibility and online reputation, working with outside specialists when appropriate.
Monitor digital performance, establish meaningful measures of success, and use insights to recommend improvements.
Digital Partner & Project Management
Serve as the primary day-to-day contact for outside digital partners, including website developers, social media agencies, SEO specialists, and other digital resources.
Provide clear direction, establish priorities, and manage timelines, deliverables, budgets, and quality of work.
Ensure outside partners work together effectively and remain aligned with Baton and entity objectives.
Help establish clear responsibilities, standards, and processes that make Baton's digital efforts more coordinated and efficient.
What You'll Bring
5-7 years of experience in digital marketing, digital strategy, website management, or a related field.
Strong working knowledge of websites, content management systems, social media, SEO, digital advertising, and analytics.
Ability to balance strategic thinking with hands-on execution and day-to-day problem-solving.
Experience working with outside agencies, developers, and digital marketing partners.
Strong communication, organization, and project management skills.
A collaborative approach and the ability to build relationships with different teams, businesses, and stakeholders.
Comfortable working independently, managing multiple priorities, and taking initiative.
Familiarity with Google Analytics, Google Search Console, website platforms, and other digital marketing tools.
What Success Looks Like
A clearer, more connected digital strategy across Baton and its key entities.
Better-performing websites, stronger online visibility, and more effective digital marketing efforts.
Strong relationships with entity leaders and a better understanding of their digital needs.
More coordinated, productive, and accountable outside digital partners.
Meaningful performance reporting that helps guide priorities and investments.
A balance of strategic thinking and hands-on work that moves projects forward and delivers results.
