Senior Digital Product Manager Lead

We are seeking an experienced Senior Product Manager to lead the strategy, implementation, and evolution of enterprise marketing workflow and work management capabilities. This individual will serve as the product owner for Adobe Workfront and related platforms that enable teams to plan, prioritize, manage, and deliver customer-facing communications and marketing initiatives. 

The ideal candidate is a product management generalist with experience supporting marketing organizations, campaign execution processes, customer communication programs, content development workflows, or digital engagement initiatives. Direct experience with Adobe Workfront, Salesforce Marketing Cloud, or other MarTech platforms is a plus, but not required. The successful candidate will bring strong product management fundamentals, Agile delivery experience, and a track record of leading complex enterprise implementations. 

Responsibilities 

Product Strategy & Roadmap 

• Define and execute the product vision, strategy, and roadmap for workflow and work management capabilities supporting marketing and customer communication teams. 

• Identify opportunities to improve intake, planning, prioritization, workflow orchestration, collaboration, and transparency across cross-functional teams. 

• Establish business outcomes, success metrics, and adoption goals. 

• Drive continuous improvement of user experiences, processes, and platform capabilities. 

Product Ownership 

• Own and manage the product backlog, roadmap priorities, and release plans. 

• Translate business objectives and stakeholder needs into product requirements, user stories, and acceptance criteria. 

• Balance strategic modernization initiatives with operational and regulatory requirements. 

• Ensure solutions are scalable, measurable, and aligned with enterprise architecture standards. 

Agile Delivery Leadership 

• Partner closely with engineering teams to deliver product capabilities through Agile methodologies. 

• Lead backlog refinement, sprint planning, product reviews, and release readiness activities. 

• Make prioritization decisions informed by customer value, business impact, and technical feasibility. 

• Drive alignment across business and technology stakeholders. 

Platform Implementation & Integration 

• Lead the implementation and enhancement of Adobe Workfront and associated workflow capabilities. 

• Support integration efforts across campaign management, content management, collaboration, reporting, and communication platforms. 

• Partner with business stakeholders to define future-state workflows and user experiences. 

• Contribute to governance models, platform adoption strategies, and operating frameworks. 

Stakeholder Engagement 

• Develop strong relationships across Marketing, Customer Communications, Digital, Technology, Compliance, and Delivery teams. 

• Communicate roadmap progress, risks, and outcomes to senior leadership. 

• Facilitate decision-making and alignment among diverse stakeholder groups. 

• Serve as a trusted advisor on product strategy and workflow transformation initiatives. 

Required Qualifications 

• Bachelor's degree or equivalent experience. 

• 8+ years of product management experience in Agile environments. 

• Demonstrated experience leading enterprise software, workflow, or platform implementations. 

• Strong knowledge of Agile product management practices, including backlog management, prioritization, roadmapping, and stakeholder engagement. 

• Proven ability to work across business and technology teams to deliver complex solutions. 

• Strong communication, analytical, and problem-solving skills. 

• Experience driving organizational adoption and change associated with new capabilities. 

Preferred Qualifications 

• Experience supporting marketing, customer engagement, campaign delivery, content development, or customer communication functions. 

• Exposure to enterprise work management solutions such as Adobe Workfront, Jira, Asana, Monday.com, ServiceNow, or similar platforms. 

• Exposure to customer communication or marketing technologies such as Salesforce Marketing Cloud, Adobe Journey Optimizer, Adobe Campaign, Marketo, HubSpot, or comparable solutions. 

• Familiarity with campaign planning, content review and approval workflows, customer communications, and digital engagement processes. 

• Experience with workflow automation, process optimization, and platform integrations. 

• Experience working in large-scale enterprise or regulated environments. 

What Will Make a Candidate Successful 

• Strong product management discipline and Agile leadership. 

• Ability to navigate ambiguity and build alignment across diverse stakeholders. 

• Curiosity about customer engagement and marketing workflows without requiring deep platform specialization. 

• Ability to translate complex business processes into intuitive digital solutions. 

• Experience driving adoption and measurable business outcomes from enterprise platforms. 

Preferred Candidate Profile 

We are particularly interested in product leaders who are strong generalists and have successfully partnered with marketing, customer communications, digital, creative, or delivery teams. Hands-on experience with Adobe Workfront, Salesforce Marketing Cloud, Adobe Experience Cloud, or similar platforms is beneficial but not required. The strongest candidates will bring exceptional product management skills, a customer-centric mindset, and a proven ability to lead complex enterprise initiatives from strategy through execution. 

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.